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of your Mind so thoroughly. No one else can possibly supplant your ability to powerfully picture your own great Ideals and Purposes. No one else can possibly dictate the Policies and Measures of your own life so well. No one else can possibly so efficiently get Work and Results from your marvelous Brain and Body machinery. Who’s conducting your shop, anyway? You are the General Manager.

      Are YOU on the Job?

      Most of us are just First, Second, Third, etc., ASSISTANT General Managers. We let someone else do our Thinking for us. We want the fancy Titles and Glory — but shirk at doing the work.

      Are YOU on the Job?

      If not, do this without delay. Call a meeting of your own Intellectual Faculties. Insist on a full meeting. Then lock the door and get down to Business. Take your seat at the head of the table. Discuss frankly and freely the Real Things that concern your Life Success. But keep solidly in mind that you are the Boss — the Force behind all the Artillery, the real Directing Factor — the actual General Manager.

      Lincolnize

      A man is always bigger than anything big that he does. No man will ever be able to create anything greater than his own Character. To take a single illustration — Lincoln. To Humanity, Abraham Lincoln is infinitely finer than President Lincoln, and as the years accumulate, deeper and deeper do his superb qualities penetrate into the innermost workings of the peoples and nations of the world.

      Lincolnize your Work.

      The rules of action that guided Lincoln were the rules of ordinary Sense and Humanity. They were unvarnished. They were disguised by no extra trappings and encumbrances. The simplest thinking person immediately grasped the just rulings and conclusions of Lincoln. The best investment that any Business House can make is to gather together the simple rules of conduct that guided Lincoln, and have them Printed, Framed and Hung, before the faces of every one of its Employees.

      Lincolnize your Business.

      When Lincoln promoted General Hooker he told him that he was doing it in spite of the fact that he had glaring Faults, Enemies, Vanities, and a lot of other things. Lincoln recognized the high qualities of Leadership that Hooker had and he was not blinded by his defects. He always saw the Big things in a man. He knew Grant even before he had met him. He felt men by their Deeds. Results to him reflected the man.

      Lincolnize your Judgment.

      Lincoln was Just. Lincoln was Generous. Lincoln was Square. Lincoln was Magnanimous. Lincoln was Modest. Lincoln was Gentle. Lincoln was Strong.

      Lincolnize your Ideals.

      System

      Be Systematic.

      The Thought, the Plan, the Energy, the Success of your day is measured in value by your application to each — of System.

      Be Systematic.

      First, it is the easiest way. And then, it is the only way. For without System, the most stupendous Task is sure to crack, crumble and fall into a wreck of waste and loss.

      Be Systematic.

      With System, a worthwhile Purpose, and an iron determination, progress is steady and smooth and sure. Difficulties fade away. Obstructions are pushed aside, and the Completed Task rises with precision and reality, like unto the rising shafts of steel that reach skyward, outlining and suggesting and making real the giant form of the completing Skyscraper. All through System!

      Be Systematic.

      Form the habit of undertaking even the smallest Task through System. Then the big things will be achieved with ease and with enjoyment.

      Be Systematic.

      But don’t be satisfied to apply System to yourself alone. Teach it to others. You who are a Stenographer, Clerk, Manager, Owner of a Business — no matter what your niche — see that System rules your Throne.

      Be Systematic.

      Sincerity

      Be Sincere.

      For it’s the mark that stamps and “Trademarks” your Character so that it stands at once as Genuine.

      Be Sincere.

      Nobody trusts the man who doesn’t trust himself. Be Sincere. Look the other fellow in the eye squarely and with confidence, and he will trust you.

      Be Sincere.

      Lacks in ability and knowledge are many times excused. But insincerity — never. Be Sincere. Teach the world once for all that you are square — Sincere — and the “order of business” for you will move smoothly and with satisfaction.

      Be Sincere.

      Sincerity is more than money. Even as the magnet attracts and clusters to itself particles of steel, so does the man who holds Sincerity as his asset, draw Men and Chances and great Works to his record.

      Be Sincere.

      Trouble yourself not that Yesterday was a failure. To-day faces you. Try a new instrument. Tighten new cords for a new Tune. Take hold on a new Force — be Sincere. Then will this day have been far from in vain.

      Be Sincere.

      Dig

      Dig.

      Dig right through every obstacle. Fight to uphold the dignity of your Purpose. Dig, bore, squeeze, sweat — but get through!

      Dig.

      The regular, persistent drop of water will wear away the hardest stone. Science says that the even, rhythmic step of an army has power to start the wreck of the strongest bridge. In like manner does determined effort win anything — anywhere. To believe so, start to-day to —

      Dig.

      Dig! You see the other fellow carrying away plenty of “Bacon?” Dig. You failed in many things yesterday? Dig. You want money, reputation, glory? Dig. Mental, moral, or financial Bankruptcy stares boldly at you? Pay no attention. Just —

      Dig.

      Success is not a thing inherited. To get it you must — Dig.

      Dig.

      Every man or woman who ever won at anything knew how to — Dig. It is the “A’’-word of the Alphabet of Doing. Dig. No matter WHAT you want or WHERE you want it, or WHEN you want it, you must first know how to Dig — or you won’t get it. Dig.

      Dig.

      Concentrate

      Concentrate.

      With steadiness, courage, dare-determinedness burn a hole into things. No matter what the thing at hand may be.

      Concentrate.

      The Wheel of Action and of Business moves by steady turns around one central hub. In Success, Rim, Spoke, Hub hold tight together, and as though human, Think, Plan, Move as one.

      Concentrate.

      Results come always to the persistent. Opportunity goes out of its way to get hold of the hand of the Sticker. The eye of the Boss is drawn irresistibly to the desk of the Doer. Concentrate.

      Concentrate.

      Draw the details together. Formulate your day’s Plan. Strike a pace. Make every minute and every move count. Concentrate. And the finished Job will be the day’s Goal — twenty-four hours of life well worthwhile.

      Concentrate.

      Learn

      Be an Observer. Let nothing new appear without

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