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I could tell instantly how friendly they felt toward me, how confident they were, and approximately how much stature they had in the company. I could sense, just from seeing them move, which were the heavyweights and which were the welterweights.

      I have no extrasensory skill. You’d know, too. How? Because before you have had time to process a rational thought, you get a sixth sense about someone. Studies have shown emotional reactions occur even before the brain has had time to register what’s causing that reaction.⁴ Thus the moment someone looks at you, he or she experiences a massive hit, the impact of which lays the groundwork for the entire relationship. Bob told me he captures that first hit in creating his caricatures.

      Deciding to pursue my own agenda for How to Talk to Anyone, I asked, ‘Bob, if you wanted to portray somebody really cool – you know, intelligent, strong, charismatic, principled, fascinating, caring, interested in other people …’

      ‘Easy,’ Bob interrupted. He knew precisely what I was getting at. ‘Just give ’em great posture, a heads-up look, a confident smile, and a direct gaze.’ It’s the ideal image for somebody who’s a Somebody.

      How to look like a somebody

      A friend of mine, Karen, is a highly respected professional in the home-furnishings business. Her husband is an equally big name in the communications field. They have two small sons.

      Whenever Karen is at a home-furnishings industry event, everyone pays deference to her. She’s a Very Important Person in that world. Her colleagues at conventions jostle for position just to be seen casually chatting with her and, they hope, be photographed rubbing elbows with her for industry bibles like Home Furnishings Executive and Furniture World.

      Yet, Karen complains, when she accompanies her husband to communications functions, she might as well be a nobody. When she takes her kids to school functions, she’s just another mum. She once asked me, ‘Leil, how can I stand out from the crowd so people who don’t know me will approach me and at least assume I’m an interesting person?’ The techniques in this section accomplish precisely that. When you use the next nine techniques, you will come across as a special person to everyone you meet. You will stand out as a Somebody in whatever crowd you find yourself in, even if it’s not your crowd.

      Let’s start with your smile.

      Smile quick? or smile special?

      In 1936, one of Dale Carnegie’s six musts in How to Win Friends and Influence People was SMILE! His edict has been echoed each decade by practically every communications guru who ever put pen to paper or mouth to microphone. However, at the turn of the millennium, it’s high time we re-examine the role of the smile in high-level human relations. When you dig deeper into Dale’s dictum, you’ll find a 1936 quick smile doesn’t always work. Especially nowadays.

      The old-fashioned instant grin carries no weight with today’s sophisticated crowd. Look at world leaders, negotiators, and corporate giants. Not a smiling sycophant among them. Key Players in all walks of life enrich their smile so, when it does erupt, it has more potency and the world smiles with them.

      Researchers have catalogued dozens of different types of smiles. They range from the tight rubber band of a trapped liar to the soft squishy smile of a tickled infant. There are warm smiles and cold smiles. There are real smiles and fake smiles. (You’ve seen plenty of those plastered on the faces of friends who say they’re ‘delighted you decided to drop by,’ and presidential candidates visiting your city who say they’re ‘thrilled to be in, uh … uh …’) Big Winners know their smile is one of their most powerful weapons, so they’ve fine-tuned it for maximum impact.

      How to fine-tune your smile

      I have an old college friend named Missy who, just last year, took over her family business, a company supplying corrugated boxes to manufacturers. One day she called saying she was coming to New York to court new clients and she invited me to dinner with several of her prospects. I was looking forward to once again seeing my friend’s quicksilver smile and hearing her contagious laugh. Missy was an incurable giggler, and that was part of her charm.

      When her Dad passed away last year, she told me she was taking over the business. I thought Missy’s personality was a little bubbly to be a CEO in a tough business. But, hey, what do I know about the corrugated box biz?

      She, I, and three of her potential clients met in the cocktail lounge of a midtown restaurant and, as we led them into the dining room, Missy whispered in my ear, ‘Please call me Melissa tonight.’

      ‘Of course,’ I winked back, ‘not many company presidents are called Missy!’ Soon after the maitre d’ seated us, I began noticing Melissa was a very different woman from the giggling girl I’d known in college. She was just as charming. She smiled as much as ever. Yet something was different. I couldn’t quite put my finger on it.

      Although she was still effervescent, I had the distinct impression everything Melissa said was more insightful and sincere. She was responding with genuine warmth to her prospective clients, and I could tell they liked her, too. I was thrilled because my friend was scoring a knockout that night. By the end of the evening, Melissa had three big new clients.

      Afterward, alone with her in the cab, I said, ‘Missy, you’ve really come a long way since you took over the company. Your whole personality has developed, well, a really cool, sharp corporate edge.’

      ‘Uh uh, only one thing has changed,’ she said.

      ‘What’s that?’

      ‘My smile,’ she said.

      ‘Your what?’ I asked incredulously.

      ‘My smile,’ she repeated as though I hadn’t heard her. ‘You see,’ she said, with a distant look coming into her eyes, ‘when Dad got sick and knew in a few years I’d have to take over the business, he sat me down and had a life-changing conversation with me. I’ll never forget his words. Dad said, “Missy, Honey, remember that old song, ‘I Loves Ya, Honey, But Yer Feet’s Too Big?’” Well, if you’re going to make it big in the box business, let me say, “I loves ya, Honey, but your smile’s too quick.”

      ‘He then brought out a yellowed newspaper article quoting a study he’d been saving to show me when the time was right. It concerned women in business. The study showed women who were slower to smile in corporate life were perceived as more credible.’

      As Missy talked, I began to think about women like Margaret Thatcher, Indira Gandhi, Golda Meir, Madeleine Albright, and other powerful women of their ilk. True, they were not known for their quick smiles.

      Missy continued, ‘The study went on to say a big, warm smile is an asset. But only when it comes a little slower, because then it has more credibility.’ From that moment on, Missy explained, she gave clients and business associates her big smile. However, she trained her lips to erupt more slowly. Thus her smile appeared more sincere and personalized for the recipient.

      That was it! Missy’s slower smile gave her personality a richer, deeper, more sincere cachet. Though the delay was less than a second, the recipients of her beautiful big smile felt it was special, and just for them.

      I decided to do more research on the smile. When you’re in the market for shoes, you begin to look at everyone’s feet. When you decide to change your hairstyle, you look at everyone’s haircut. Well, for several months, I became a steady smile watcher. I watched smiles on the street. I watched smiles on TV. I watched the smiles of politicians, the clergy, corporate giants, and world leaders. My findings? Amidst the sea of flashing teeth and parting lips, I discovered the people perceived to have the most credibility

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