LITMIR.BIZ

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that normally aren’t mentioned in the same sentence.

      People tend to treat decisions in isolation, to focus on finding each time the outcome with the highest expected value. But decisions are almost never isolated, and expected value isn’t the end of the story. If you’re thinking not just about the next decision, but about all the decisions you are going to make about the same options in the future, the explore/exploit tradeoff is crucial to the process. In this way, writes mathematician Peter Whittle, the bandit problem “embodies in essential form a conflict evident in all human action.”

      So which of those two arms should you pull? It’s a trick question. It completely depends on something we haven’t discussed yet: how long you plan to be in the casino.

      Seize the Interval

      “Carpe diem,” urges Robin Williams in one of the most memorable scenes of the 1989 film Dead Poets Society. “Seize the day, boys. Make your lives extraordinary.”

      It’s incredibly important advice. It’s also somewhat self-contradictory. Seizing a day and seizing a lifetime are two entirely different endeavors. We have the expression “Eat, drink, and be merry, for tomorrow we die,” but perhaps we should also have its inverse: “Start learning a new language or an instrument, and make small talk with a stranger, because life is long, and who knows what joy could blossom over many years’ time.” When balancing favorite experiences and new ones, nothing matters as much as the interval over which we plan to enjoy them.

      “I’m more likely to try a new restaurant when I move to a city than when I’m leaving it,” explains data scientist and blogger Chris Stucchio, a veteran of grappling with the explore/exploit tradeoff in both his work and his life. “I mostly go to restaurants I know and love now, because I know I’m going to be leaving New York fairly soon. Whereas a couple years ago I moved to Pune, India, and I just would eat friggin’ everywhere that didn’t look like it was gonna kill me. And as I was leaving the city I went back to all my old favorites, rather than trying out new stuff.… Even if I find a slightly better place, I’m only going to go there once or twice, so why take the risk?”

      A sobering property of trying new things is that the value of exploration, of finding a new favorite, can only go down over time, as the remaining opportunities to savor it dwindle. Discovering an enchanting café on your last night in town doesn’t give you the opportunity to return.

      The flip side is that the value of exploitation can only go up over time. The loveliest café that you know about today is, by definition, at least as lovely as the loveliest café you knew about last month. (And if you’ve found another favorite since then, it might just be more so.) So explore when you will have time to use the resulting knowledge, exploit when you’re ready to cash in. The interval makes the strategy.

      Interestingly, since the interval makes the strategy, then by observing the strategy we can also infer the interval. Take Hollywood, for instance: Among the ten highest-grossing movies of 1981, only two were sequels. In 1991, it was three. In 2001, it was five. And in 2011, eight of the top ten highest-grossing films were sequels. In fact, 2011 set a record for the greatest percentage of sequels among major studio releases. Then 2012 immediately broke that record; the next year would break it again. In December 2012, journalist Nick Allen looked ahead with palpable fatigue to the year to come:

      Audiences will be given a sixth helping of X-Men plus Fast and Furious 6, Die Hard 5, Scary Movie 5 and Paranormal Activity 5. There will also be Iron Man 3, The Hangover 3, and second outings for The Muppets, The Smurfs, GI Joe and Bad Santa.

      From a studio’s perspective, a sequel is a movie with a guaranteed fan base: a cash cow, a sure thing, an exploit. And an overload of sure things signals a short-termist approach, as with Stucchio on his way out of town. The sequels are more likely than brand-new movies to be hits this year, but where will the beloved franchises of the future come from? Such a sequel deluge is not only lamentable (certainly critics think so); it’s also somewhat poignant. By entering an almost purely exploit-focused phase, the film industry seems to be signaling a belief that it is near the end of its interval.

      A look into the economics of Hollywood confirms this hunch. Profits of the largest film studios declined by 40% between 2007 and 2011, and ticket sales have declined in seven of the past ten years. As the Economist puts it, “Squeezed between rising costs and falling revenues, the big studios have responded by trying to make more films they think will be hits: usually sequels, prequels, or anything featuring characters with name recognition.” In other words, they’re pulling the arms of the best machines they’ve got before the casino turns them out.

      Win-Stay

      Finding optimal algorithms that tell us exactly how to handle the multi-armed bandit problem has proven incredibly challenging. Indeed, as Peter Whittle recounts, during World War II efforts to solve the question “so sapped the energies and minds of Allied analysts that the suggestion was made that the problem be dropped over Germany, as the ultimate instrument of intellectual sabotage.”

      The first steps toward a solution were taken in the years after the war, when Columbia mathematician Herbert Robbins showed that there’s a simple strategy that, while not perfect, comes with some nice guarantees.

      Robbins specifically considered the case where there are exactly two slot machines, and proposed a solution called the Win-Stay, Lose-Shift algorithm: choose an arm at random, and keep pulling it as long as it keeps paying off. If the arm doesn’t pay off after a particular pull, then switch to the other one. Although this simple strategy is far from a complete solution, Robbins proved in 1952 that it performs reliably better than chance.

      Following Robbins, a series of papers examined the “stay on a winner” principle further. Intuitively, if you were already willing to pull an arm, and it has just paid off, that should only increase your estimate of its value, and you should be only more willing to pull it again. And indeed, win-stay turns out to be an element of the optimal strategy for balancing exploration and exploitation under a wide range of conditions.

      But lose-shift is another story. Changing arms each time one fails is a pretty rash move. Imagine going to a restaurant a hundred times, each time having a wonderful meal. Would one disappointment be enough to induce you to give up on it? Good options shouldn’t be penalized too strongly for being imperfect.

      More significantly, Win-Stay, Lose-Shift doesn’t have any notion of the interval over which you are optimizing. If your favorite restaurant disappointed you the last time you ate there, that algorithm always says you should go to another place—even if it’s your last night in town.

      Still, Robbins’s initial work on the multi-armed bandit problem kicked off a substantial literature, and researchers made significant progress over the next few years. Richard Bellman, a mathematician at the RAND Corporation, found an exact solution to the problem for cases where we know in advance exactly how many options and opportunities we’ll have in total. As with the full-information secretary problem, Bellman’s trick was essentially to work backward, starting by imagining the final pull and considering which slot machine to choose given all the possible outcomes of the previous decisions. Having figured that out, you’d then turn to the second-to-last opportunity, then the previous one, and the one before that, all the way back to the start.

      The answers that emerge from Bellman’s method are ironclad, but with many options and a long casino visit it can require a dizzying—or impossible—amount of work. What’s more, even if we are able to calculate all possible futures, we of course don’t always know exactly how many opportunities (or even how many options) we’ll have. For these reasons, the multi-armed bandit problem effectively stayed unsolved. In Whittle’s words, “it quickly became a classic, and a byword for intransigence.”

      The Gittins Index

      As so often happens in mathematics, though, the particular is the gateway to the universal. In the 1970s, the Unilever corporation asked a young mathematician named John Gittins to help them optimize some of their drug trials. Unexpectedly, what they got was the answer to a mathematical riddle that had gone unsolved for a generation.

      Gittins, who is now a professor of statistics

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