Инфосторителлинг. Как элегантно привлекать клиентов через мини-истории - Александр Логинов

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легкоусвояемым, читаться наискось, состоять из привычных образов, „мемов“ и архетипов».

      Иными словами, тенденция требует от нас упрощения, схематизма, примитивизма.

      Так ли это на самом деле?

      Попробуем разобраться – ведь не зная броду, не ходят в воду…

      1.3.2. От каменных скрижалей до билбордов

      Начнем с того, что примем за данность сложившуюся ситуацию: интернет-пользователи не читают тексты, они их сканируют.

      Конец ознакомительного фрагмента.

      Текст предоставлен ООО «ЛитРес».

      Прочитайте эту книгу целиком, купив полную легальную версию на ЛитРес.

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