Инновационный маркетинг. Решения по ценам, продвижению и распределению - Маргарита Васильевна Акулич

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необходимости поставки таких необходимых производству вещей, как сырье, материалы, специальное оборудование, комплектующие и т. п.

      фактор регуляторов, устанавливаемых и регулируемых государством цен и тарифов на определенные ресурсы и услуги, таможенных ставок, налогов, пошлин и т. д. Установление высокой либо низкой цены продавцом инновационной технологии определяют факторы внешней среды, сложившаяся на рынке ситуация, а также инновационный потенциал продавца.

      Конец ознакомительного фрагмента.

      Текст предоставлен ООО «ЛитРес».

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