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       Leadership expert and author

      B: 18 November 1965, San Antonio, Texas, United States

       The power of vulnerability

      When: 2010

      Where: Houston

      Audience: TEDx

      Brené Brown launched herself into the public consciousness with a TED Talk. Her talk, delivered in June 2010 as part of TEDxHouston, is one of the most-viewed TED Talks of all available options, with close to 55 million views at the time of writing. The talk that captured the imagination of so many is about her social science research into vulnerability and shame.

      This speech does many things at once. It is educational, entertaining and clear. But, most importantly, this TED Talk carries a nugget of wisdom that just might change somebody's life. It is a unique perspective — a fresh idea — and it is delivered from the heart.

      Brené Brown breaks down her years of research to communicate a rare insight that sheds a little bit of light on what it means to be human. She is at once humbled and unafraid. Her manner is warm and her message is powerful. More than just a great example of an idea well communicated, this talk (extracts included here) encapsulates a remarkable life lesson.

      A second or even third reading might be needed for you to see beyond the remarkable subject matter and observe the mechanics of communication. You can learn from Brown on two levels-of course, there is her remarkable insight, but there is also a wealth of technique in the way she shares her ideas.

      WHAT SHE SAID

      So, I'll start with this: a couple years ago, an event planner called me because I was going to do a speaking event. And she called and she said, ‘I'm really struggling with how to write about you on the little flyer.' And I thought, Well, what's the struggle? And she said, ‘Well, I saw you speak and I'm going to call you a researcher, I think, but I'm afraid if I call you a researcher, no-one will come, because they'll think you're boring and irrelevant.'

      And I was like, ‘Okay.' And she said, ‘But the thing I liked about your talk is you're a storyteller. So I think what I'll do is just call you a storyteller.' And, of course, the academic, insecure part of me was like, ‘You're going to call me a what?' And she said, ‘I'm going to call you a storyteller.' And I was like, ‘Why not “magic pixie”?'

      … And I thought, you know, I am a storyteller. I'm a qualitative researcher. I collect stories; that's what I do. And maybe stories are just data with a soul. And maybe I'm just a storyteller … So I'm a researcher-storyteller, and I'm going to talk to you today — we're talking about expanding perception — and so I want to talk to you and tell some stories about a piece of my research that fundamentally expanded my perception and really actually changed the way that I live and love and work and parent.

      … So very quickly — really about six weeks into this research — I ran into this unnamed thing that absolutely unravelled connection in a way that I didn't understand or had never seen. And so I pulled back out of the research and thought, I need to figure out what this is. And it turned out to be shame. And shame is really easily understood as the fear of disconnection: Is there something about me that, if other people know it or see it, I won't be worthy of connection?

      And you know how I feel about vulnerability. I hate vulnerability. And so I thought, this is my chance to beat it back with my measuring stick. I'm going in, I'm going to figure this stuff out, I'm going to spend a year, I'm going to totally deconstruct shame, I'm going to understand how vulnerability works, and I'm going to outsmart it. So I was ready, and I was really excited. As you know, it's not going to turn out well.

      … And so here's what I found. What they [whole-hearted people who believe they are worthy of belonging] had in common was a sense of courage. And I want to separate courage and bravery for you for a minute. Courage, the original definition of courage, when it first came into the English language — it's from the Latin word ‘cor', meaning ‘heart' — and the original definition was to tell the story of who you are with your whole heart. And so these folks had, very simply, the courage to be imperfect. They had the compassion to be kind to themselves first and then to others, because, as it turns out, we can't practise compassion with other people if we can't treat ourselves kindly. And the last was they had connection, and — this was the hard part — as a result of authenticity, they were willing to let go of who they thought they should be in order to be who they were, which you have to absolutely do that for connection.

      … You can't numb those hard feelings without numbing the other affects, our emotions. You cannot selectively numb. So when we numb those, we numb joy, we numb gratitude, we numb happiness. And then we are miserable, and we are looking for purpose and meaning, and then we feel vulnerable, so then we have a couple of beers and a banana nut muffin. And it becomes this dangerous cycle.

      One of the things that I think we need to think about is why and how we numb. And it doesn't just have to be addiction. The other thing we do is we make everything that's uncertain certain. Religion has gone from a belief in faith and mystery to certainty. ‘I'm right, you're wrong. Shut up.' That's it. Just certain. The more afraid we are, the more vulnerable we are, the more afraid we are. This is what politics looks like today. There's no discourse anymore. There's no conversation. There's just blame. You know how blame is described in the research? A way to discharge pain and discomfort. We perfect. If there's anyone who wants their life to look like this, it would be me, but it doesn't work. Because what we do is we take fat from our butts and put it in our cheeks. Which just, I hope in 100 years, people will look back and go, ‘Wow.'

      That's all I have. Thank you.

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