Health Promotion Programs - (SOPHE) Society for Public Health Education

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settings: schools (preschool–12), colleges and universities, healthcare organizations, workplaces, and communities. Each chapter presents keys for effective site-specific programs to promote health.

      At the beginning of each chapter, the Learning Objectives give a framework and guide to the chapter topics. The key terms at the end of each chapter can be used as a reference while reading this book as well as a way to recap key definitions in planning, implementation, and evaluation of health promotion programs.

      Practical examples throughout the book reinforce the need for health promotion programs to be based on in-depth understanding of the intended audiences’ perceptions, beliefs, attitudes, behaviors, and barriers to change as well as the cultural, social, and environmental context in which they live. By referring to current theories and models of health promotion, the book also reinforces the need for health promotion practitioners to base their programs on theories, models, and approaches that guide and inform health promotion program design, implementation, and evaluation.

      Features

      You’ll find the following features in each chapter of the book to use in the classroom, for students’ self-reflection and online:

      Learning objectives

      Tables, figures and sidebars

      Practice and discussion questions

      Lists of key terms

      Editors’ Note

      As editors, we hope that we contribute to preventing disease and promoting health. We believe that understanding the theory and practice of health promotion program planning, implementation, and evaluation will allow more individuals and groups to enjoy the benefits of good health and will encourage more schools, colleges and universities, workplaces, healthcare organizations, and communities to be designated as health-promoting sites. We are grateful to the SOPHE members who have authored chapters in this text and admire their commitment and dedication to making a difference in the health outcomes of the individuals, communities, groups, and organizations they serve.

      Health Promotion Programs: From Theory to Practice has been established as a widely used text and reference book both in the United States and internationally. It is our hope that the third edition will continue to be relevant and useful and stimulate readers’ interest and knowledge in health promotion programs that utilize health theory to promote health equity. We aspire to provide readers with information and skills to ask critical questions, think conceptually, and stretch their thinking to promote health across diverse populations and settings.

      We appreciate the opportunity to plan and edit this text, which the SOPHE board of trustees, executive director, staff, and members provided to us. SOPHE provides leadership and works to contribute to the health of all people, health equity and social justice through advances in health promotion theory and research, excellence in professional preparation and practice, and advocacy for public policies conducive to health. SOPHE and its members advocate for and support the work of thousands of professionals who are committed to improving people’s health where they live, work, study, play, and worship. We hope that this book helps advance these goals and helps guide and inspire a healthier world.

      To the Instructor

      Health Promotion Programs: From Theory to Practice, Third Edition is a team effort. We acknowledge and thank Ethan Lipson, editor, and Monica Rogers, associate editor at Wiley for their support, as well as Kezia Endsley, developmental editor. We recognize and remember our friend Andy Pasternack (1955–2013) who fought cancer with the intelligence, passion, and humor that he brought to everything he did. Andy championed and supported the book’s initial development and publication. We miss him.

      We acknowledge and recognize Diane Allensworth, who served as co-editor for the first and second editions. Diane’s early and continuous support of the book made the difference in the decision to publish the book. We appreciate her commitment and vision for health promotion programs in all places people live, work, study, play, and worship.

      We thank the current and past chapter authors as well as their supporting organizations and families. We recognize the School of Education, University of Pittsburgh and College of Education and Human Development, Radford University for their support and effort on behalf of the text.

      We appreciate and acknowledge the hundreds of SOPHE members and the SOPHE staff and board members who work to promote people’s health worldwide. Thank you.

      Carl I. Fertman

      Pittsburgh, Pennsylvania

      Melissa L. Grim

      Radford, Virginia

      ABOUT THE COMPANION WEBSITE

      This book is accompanied by a companion website. www.wiley.com\go\fertman\healthpromotionprograms3e

      The website includes for use in the classroom, for students’ self-reflection and for online courses:

       Lectures PowerPoint slides

       Chapter test banks

       Case studies

       Planning health promotion program course project model

       Cross-reference to NCHES competencies

       Tables, figures and sidebars from the book in PDF form
PART ONE HEALTH PROMOTION PROGRAM FOUNDATIONS

      Carl I. Fertman, Melissa L. Grim, and M. Elaine Auld

      LEARNING OBJECTIVES

       Understand health promotion in a new decade in a new health era.

       Define health and health promotion, and describe the role of health promotion in fostering good health and quality of life.

       Summarize the key historical developments in health promotion over the last century.

       Compare and contrast health education and health promotion.

       Describe the nature and advantages of each health promotion program setting and identify health promotion program stakeholders.

       Discuss the forces shaping the new emerging era of health promotion.

      Health Promotion in a New Health Era

      In 2020 the new decade opened with COVID-19 ushering in a new health era with a new context for health, health promotion, and health promotion programs. The public paid attention to COVID-19. Fear was rampant. COVID-19 caused the public to be anxious and afraid. Hope about vaccines, drugs, and cures was high.

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