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"If you need more traffic, leads and sales, you need The Conversion Code." Neil Patel co-founder Crazy Egg «We've helped 11,000+ businesses generate more than 31 million leads and consider The Conversion Code a must read.» Oli Gardner co-founder Unbounce «We'd been closing 55% of our qualified appointments. We increased that to 76% as a direct result of implementing The Conversion Code.» Dan Stewart CEO Happy Grasshopper «The strategies in The Conversion Code are highly effective and immediately helped our entire sales team. The book explains the science behind selling in a way that is simple to remember and easy to implement.» Steve Pacinelli CMO BombBomb Capture and close more Internet leads with a new sales script and powerful marketing templates The Conversion Code provides a step-by-step blueprint for increasing sales in the modern, Internet-driven era. Today's consumers are savvy, and they have more options than ever before. Capturing their attention and turning it into revenue requires a whole new approach to marketing and sales. This book provides clear guidance toward conquering the new paradigm shift towards online lead generation and inside sales. You'll learn how to capture those invaluable Internet leads, convert them into appointments, and close more deals. Regardless of product or industry, this proven process will increase both the quantity and quality of leads and put your sales figures on the rise. Traditional sales and marketing advice is becoming less and less relevant as today's consumers are spending much more time online, and salespeople are calling, emailing, and texting leads instead of meeting them in person. This book shows you where to find them, how to engage them, and how to position your company as the ideal solution to their needs. Engage with consumers more effectively online Leverage the strengths of social media, apps, and blogs to capture more leads for less money Convert more Internet leads into real-world prospects and sales appointments Make connections on every call and learn the exact words that close more sales The business world is moving away from «belly-to-belly» interactions and traditional advertising. Companies are forced to engage with prospective customers first online—the vast majority through social media, mobile apps, blogs, and live chat—before ever meeting in person. Yesterday's marketing advice no longer applies to today's tech savvy, mobile-first, social media-addicted consumer, and the new sales environment demands that you meet consumers where they are and close them, quickly. The Conversion Code gives you an actionable blueprint for capturing Internet leads and turning them into customers.

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A guide to PowerPivot and Power Query no data cruncher should be without! Want to familiarize yourself with the rich set of Microsoft Excel tools and reporting capabilities available from PowerPivot and Power Query? Look no further! Excel PowerPivot & Power Query For Dummies shows you how this powerful new set of tools can be leveraged to more effectively source and incorporate 'big data' Business Intelligence and Dashboard reports. You'll discover how PowerPivot and Power Query not only allow you to save time and simplify your processes, but also enable you to substantially enhance your data analysis and reporting capabilities. Gone are the days of relatively small amounts of data—today's data environment demands more from business analysts than ever before. Now, with the help of this friendly, hands-on guide, you'll learn to use PowerPivot and Power Query to expand your skill-set from the one-dimensional spreadsheet to new territories, like relational databases, data integration, and multi-dimensional reporting. Demonstrates how Power Query is used to discover, connect to, and import your data Shows you how to use PowerPivot to model data once it's been imported Offers guidance on using these tools to make analyzing data easier Written by a Microsoft MVP in the lighthearted, fun style you've come to expect from the For Dummies brand If you spend your days analyzing data, Excel PowerPivot & Power Query For Dummies will get you up and running with the rich set of Excel tools and reporting capabilities that will make your life—and work—easier.

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Get prepared for your Information Security job search! Do you want to equip yourself with the knowledge necessary to succeed in the Information Security job market? If so, you've come to the right place. Packed with the latest and most effective strategies for landing a lucrative job in this popular and quickly-growing field, Getting an Information Security Job For Dummies provides no-nonsense guidance on everything you need to get ahead of the competition and launch yourself into your dream job as an Information Security (IS) guru. Inside, you'll discover the fascinating history, projected future, and current applications/issues in the IS field. Next, you'll get up to speed on the general educational concepts you'll be exposed to while earning your analyst certification and the technical requirements for obtaining an IS position. Finally, learn how to set yourself up for job hunting success with trusted and supportive guidance on creating a winning resume, gaining attention with your cover letter, following up after an initial interview, and much more. Covers the certifications needed for various jobs in the Information Security field Offers guidance on writing an attention-getting resume Provides access to helpful videos, along with other online bonus materials Offers advice on branding yourself and securing your future in Information Security If you're a student, recent graduate, or professional looking to break into the field of Information Security, this hands-on, friendly guide has you covered.

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An introduction to share investing—and whether it's right for you The ASX investor education team has been providing the essentials about share investing for over 30 years. The latest edition of Starting Out in Shares the ASX Way is your one-stop resource to understanding what shares are—and how to buy and sell them. Inside, you'll have the pros and cons of shares over other investments explained. Many people don't know how the sharemarket actually works—the ASX team takes you through this. In easy to understand language, they will cover the process of investing including: effective ways to manage a portfolio, tried-and-tested stock selection methods, how to set yourself up for share investment, how to analyse shares and their prices and much more. If you want to explore the opportunities of share investing, you've come to the right place. Serves as a resource for those looking for more information before getting started in the sharemarket Fully updated with the latest information for 2015 A glossary of ASX sharemarket terms is provided at the back of the book If you're a would-be or beginner investor looking for trusted information on how to begin buying and selling shares on the Australian market, Starting Out in Shares the ASX Way will give you the confidence and knowledge you need to succeed.

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The Pitbull of Personal Development® Takes on Damn Near Everything! Larry Winget does not mince words, and in this latest addition to his straight-talking brand, one of the most iconic leaders of the personal development industry puts down in black and white, What's Wrong with Damn Near Everything! If you think the world is a mess, you already have a lot in common with Larry. The genius and power of his simple approach to turning around the parts of your life that need it has transformed people and businesses all over the world. Now, in this wildly entertaining and informative diagnosis and prescription, he narrows down the singular virus sickening the four most influential aspects in our lives: the people around us, our education system, business, and government. The illness rotting them all out can be blamed on people ignoring their core values. That's personal, and Larry goes there and then some, and that's why countless people have been converted into followers by watching him on television as he regularly appears on varied news programs and by buying enough of his books to put him on the New York Times and Wall Street Journal bestseller lists. His shocking opinions and belly-laughing honesty all come unfiltered. If he offends you—good! You're engaged and really thinking about what's important to you. This single resource enables you to: Take real action to improve what's wrong with your business, family, and life. Get advice you can understand from a non-stop powerhouse coach. What's Wrong with Damn Near Everything! tells you all the simple truths to troubleshooting everyday problems in life and business.

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Expert guidance for international families and students applying for admission to US universities Written by an experienced international educator and counselor, The International Family Guide to US University Admissions is an indispensable resource for the vast and increasing number of students applying for places at US Universities each year. Beginning with an introduction that explains to both students and parents how the book works and why, it offers milestones that must be completed during said application time period, a tried-and-true handbook that corresponds with each chapter, pop-outs that provide expert insight and resources that you should utilize throughout the process. Every year, hundreds of thousands of international students and their families must go through the painstaking, complicated, confusing and culturally baffling process that is US university admissions. Until now, there has been no single resource for readers to turn to for holistic, accurate and up-to-date advice on the subject. Following the timeline of the US university admissions cycle, the book guides the parents and the student through the entire process in order to ensure that they are pacing themselves appropriately – from preparation to submission and through to applying for student visas. It serves as an advisor throughout the process, providing insightful advice by parents and students that are relevant to specific milestones. With the help of this book, you'll discover how to make sense of the US admissions system – from start to finish. Understand the application and evaluation process in depth in order to be an informed and successful applicant Make your schooling selection from over 3,000 US universities by understanding what would make a good fit for the student Learn what is expected of you in writing essays, why it is important, and how to create beautiful, genuine writing pieces reflective of your outlook in life Enjoy case studies and words of advice from the author's former students and their families Understand the difference between the SAT and ACT exams Whether you're an international student living outside of the US or an ex-pat living abroad, you'll find answers to all of your questions – all in one place.

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A plain English guide to high frequency trading and off-exchange trading practices In Dark Pools & High Frequency Trading For Dummies, senior private banker Jukka Vaananen has created an indispensable and friendly guide to what really goes on inside dark pools, what rewards you can reap as an investor and how wider stock markets and pricing may be affected by dark pools. Written with the classic For Dummies style that has become a hallmark of the brand, Vaananen makes this complex material easy to understand with an insider's look into the topic. The book takes a detailed look at the pros and the cons of trading in dark pools, and how this type of trading differs from more traditional routes. It also examines how dark pools are currently regulated, and how the regulatory landscape may be changing. Learn what types of dark pools exist, and how a typical transaction works Discover the rules and regulations for dark pools, and some of the downsides to trading Explore how dark pools can benefit investors and banks, and who can trade in them Recognize the ins and outs of automated and high frequency trading Because dark pools allow companies to trade stocks anonymously and away from the public exchange, they are not subject to the peaks and troughs of the stock market, and have only recently begun to take off in a big way. Written with investors and finance students in mind, Dark Pools & High Frequency Trading For Dummies is the ultimate reference guide for anyone looking to understand dark pools and dark liquidity, including the different order types and key HFT strategies.

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Mr. Taxman is back with essential money-saving tax tips for 2016-2017 101 Ways to Save Money on Your Tax – Legally! is the Australian taxpayer's essential guide to maximising returns. Comprehensively updated for 2016-2017, this indispensable resource explains all of the changes to the May 2016 budget to help you pay what you owe and not a penny more. You'll find answers to common questions, tax traps to avoid and plenty of tips from Mr. Taxman himself that can save you hundreds or even thousands of dollars! Leverage your business, education, family, property, medical expenses, levies, shares and superannuation to get the tax return you deserve – and are fully entitled to under Australian law. You'll also find expert advice for tax-effective investments, tax planning and how to find a great accountant, so you can position yourself for an even bigger return next year! Taxes are important, and they pay for things that are fundamental to a functioning society – but the government is only entitled to so much of your money. This book helps you determine exactly how much that is, so you can stop overpaying and start maximising your return. Maximise deductions for your family, business, investments and more Understand the latest changes to tax law Identify traps and errors before it's too late Access planning and filing tips for your specific situation Every year, so many Australians overpay their tax due to confusion surrounding tax law. Don't allow obscure language and complicated deductions to take money out of your pocket this year. It's your money, and you worked hard for it. Why pay more than you have to? 101 Ways to Save Money on Your Tax –Legally! shows you how to maximise deductions to maximise returns, and make sense out of your tax.

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Sunday Times #1 bestseller and long-awaited follow-up to the #1 bestselling Stop Talking, Start Doing You can think big or you can think small, it all starts in the mind. What have you got to lose? If you aim for the stars you might just get there. Sometimes it pays off to think BIG and Richard Newton is here to get us thinking on a bigger scale than we ever imagined. With the right thinking tools and the right approach you can release your inspiration and creativity, reset your ambition and direct your attention to the things that truly matter to you. And that can change your life. Short and punchy with quick tips and inspiring graphics, The Little Book of Thinking Big will have your imagination, creativity and determination firing on all cylinders. You'll come away with a set of BIG goals to fuel and drive your BIG life. Here’s where it starts. This is a reset button. Push it. Think bigger.

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Start picking the five-string banjo like a pro with this definitive guide to bluegrass banjo! Whether you’re an absolute beginner or an experienced player, Bluegrass Banjo For Dummies gets you started off the right way and is your road map for mastering today’s most popular traditional and contemporary banjo picking styles. Online audio and video clips combine with the book’s clear step-by-step instructions to provide the most complete – and fun – banjo instruction experience available anywhere! Bluegrass banjo has never been more popular and is heard today not only in country and folk music, but in jazz, rock and country styles. Bluegrass Banjo For Dummies provides everything you need to know to play just about any kind of music on the five-string banjo by getting you started with the roll patterns essential to Scruggs style picking. You’ll then add left-hand techniques such as slides, hammer-ons and pull-offs, play great sounding licks and perform classic tunes like “Cripple Creek” and “Old Joe Clark.” You’ll navigate up the neck on the instrument as well as learn the essential skills you need to play with others in jam sessions and in bands. You’ll even tackle contemporary banjo styles using melodic and single-string scales and picking techniques. Choose a banjo and accessories that are just right for you and your budget. Put on your fingerpicks, find your optimal hand position and start playing with the help of online audio and video. Explore the fingerboard using melodic and single-string playing styles. Accompany others in different keys with roll patterns and chord vamping techniques. Keep your banjo sounding its best with practical and easy set up tips. Bill Evans is one of the world’s most popular banjo players and teachers, with over forty years of professional experience. In Bluegrass Banjo For Dummies, he shares the tips, secrets and shortcuts that have helped thousands of musicians, including many of today’s top young professionals, to become great banjo players.

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