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The new edition of the bestselling book for real estate agents, loan officers, SaaS and small businesses. In this revision, The Conversion Code: A Step-by-Step Guide to Marketing and Sales that Will Grow Your Business Faster, Second Edition, digital marketing and lead conversion expert Chris Smith delivers the ultimate exploration of the marketing and advertising tactics that are successfully generating higher quality leads that are easier for salespeople to convert. Smith researches and tests the latest and most popular platforms, including TikTok, YouTube and Instagram, while also studying the most effective sales techniques, tools, and scripts. In this book, you'll learn to: Increase your lead conversion rate, reduce your cost per lead and improve your overall ROI from marketing and sales Generate an endless supply of high-quality leads from social media that are easy to convert into closed sales Stop chasing leads and start attracting clients with amazing marketing and clever ads Adapt to the consumer privacy changes that have made targeting ads and getting leads to answer the phone harder than ever Differentiate your brand in a way that positions you as the authority and gets people contacting you who are already sold An invaluable reference and easy to follow guide for real estate agents, loan officers, SaaS and small businessescompeting in the hyper-competitive online environment. The Conversion Code , Second Edition, is also a fantastic resource for sales leaders, marketing managers, business owners and anyone else with a team who is responsible for growing revenue.

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Orlando Patterson’s classic study of slavery in Jamaica reveals slavery for what it was: a highly repressive and destructive system of human exploitation, which disregarded and distorted almost all of the basic prerequisites of normal social life. What distinguishes Patterson's account is his detailed description of the lives and culture of slaves under this repressive regime. He analyses the conditions of slave life and work on the plantations, the psychological life of slaves and the patterns and meanings of life and death. He shows that the real-life situation of slaves and enslavers involved a complete breakdown of all major social institutions, including the family, gender relations, religion, trust and morality. And yet, despite the repressiveness and protracted genocide of the regime, slaves maintained some space of their own, and their forced adjustment to white norms did not mean that they accepted them. Slave culture was characterized by a persistent sense of resentment and injustice, which underpinned the day-to-day resistance and large-scale rebellions that were a constant feature of slave society, the last and greatest of which partly accounts for its abolition. This second edition includes a new introduction by Orlando Patterson, which explains the origins of the book, appraises subsequent works on Jamaican slavery, and reflects on its enduring relevance. Widely recognized as a foundational work on the social institution of slavery, this book is an essential text for anyone interested in the role of slavery in shaping the modern world.

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Build substantial wealth with mutual funds (and ETFs)! Mutual funds and exchange-traded funds (ETFs) are great for professional management, diversification and liquidity into your portfolio, but what are the costs and risks? And how have the best investment strategies changed with the rise of robo-investing, ETFs, and new tax rules? Mutual Funds For Dummies answers all your questions, giving you insight on how to find the best-managed funds that match your financial goals. With straightforward advice and plenty of specific fund recommendations, Eric Tyson helps you avoid fund-investing pitfalls and maximize your returns. This new edition covers the latest investment trends and philosophies, including factor investing, ESG investing, and online investing. You’ll also find completely updated coverage on the best mutual funds and ETFs in each category. Earn more with funds! Learn how mutual funds and ETFs work and determine how much of your portfolio to devote Weigh the pros and cons of funds, and use funds to help you pick your own stocks Make the most of online investing and other new technologies and trends Maximize your gains by choosing the funds and strategies that work for you Mutual Funds For Dummies is a trusted resource, and this update has arrived to help you plan and implement a successful investment strategy. The fund market is rebounding—get on the train and take advantage of the opportunity today!

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APPLIED BIOSTATISTICS FOR THE HEALTH SCIENCES APPLIED BIOSTATISTICS FOR THE HEALTH SCIENCES In this newly revised edition of Applied Biostatistics for the Health Sciences , accomplished statistician Dr. Richard Rossi delivers a robust and easy-to-understand exploration of statistics in the context of applied health science and biostatistics. The book covers sample design, logistic regression, experimental design, survival analysis, basic statistical computation, and many more topics with a strong focus on the correct use and interpretation of statistics. The author also explains how to assess the quality of observed data, how to collect quality data, and the use of confidence intervals in conjunction with hypothesis and significance tests. A thorough introduction to biostatistics, including explanations of fundamental concepts like populations, samples, statistics, biomedical studies, and data set examples A comprehensive exploration of population descriptions, including qualitative and quantitative variables, multivariate data, measures of dispersion, and probability Practical discussions of random sampling, summarizing random samples, and the measurement of the reliability of statistics In-depth examinations of confidence intervals, statistical hypothesis testing, simple and multiple linear regression, and experimental design Perfect for health science and biostatistics students and professors at the upper undergraduate and graduate levels, Applied Biostatistics for the Health Sciences is also a must-read reference for practitioners and professionals in the fields of pharmacy, biochemistry, nursing, health care informatics, and the applied health sciences.

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An indispensable introduction to using digital technology in dentistry Digital Dentistry: A Step-by-Step Guide and Case Atlas provides basic information on the use of digital resources to find a diagnosis, create a treatment plan, and execute that strategy within different dental specialisms. This manual includes the science behind all procedures that use digital technology and provides a clinical step-by-step guide toward the use of these developments for every dental specialty area. Users will find a wide range of areas covered, from prosthodontics, restorative dentistry, and endodontics to oral and maxillofacial surgery and public health. This book also includes: A guide to all current basic digital imaging and CAD-CAM procedures, with an emphasis on the most popular systems and software programs. An atlas of multidisciplinary cases that were treated with digital dentistry, from diagnosis and treatment planning to execution and follow-up, in order of complexity Assessment of the scientific basis for using digital dentistry in each category A presentation of clinical cases to support the use of digital methodologies in all relevant scenarios An exploration of the role of digital dentistry in dental public health, preventive dentistry, and dental education Ideal for dental clinicians—general practitioners and specialists—as well as all other dental professionals, such as dental technologists, dental hygienists, and dental students, Digital Dentistry: A Step-by-Step Guide and Case Atlas is an essential tool and reference work to help dental practitioners streamline and update their practice with the most up-to-date technologies.

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