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It is shortlisted for the Chartered Management Institute's Management Book of the Year award 2012. What's a rookie manager to do? Faced with new responsibilities, and in need of quick, dependable guidance, novice managers can't afford to learn by trial and error. The «First-Time Manager» is the answer, dispensing the bottom-line wisdom they need to succeed. A true management classic, the book covers essential topics such as hiring and firing, leadership, motivation, managing time, dealing with superiors, and much more. Written in an inviting and accessible style, the revised sixth edition includes new material on increasing employee engagement, encouraging innovation and initiative, helping team members optimize their talents, improving outcomes, and distinguishing oneself as a leader. Packed with immediately usable insight on everything from building a team environment to conducting performance appraisals, «The First-Time Manager» remains the ultimate guide for anyone starting his or her career in management.

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Google and the Internet have changed how the PR game is played – and created an explosion of blogs, Websites, and social media platforms with an insatiable need for news. Small companies can create global visibility for their products on a pennies-a-day budget with online PR and Internet marketing – If they know the tricks of the trade. Using a unique Rule of 30™approach, 30 Days to Online PR and Marketing Success helps busy business owners see results fast. Thirty short chapters are packed with real-world tips and proven techniques to create online PR and marketing campaigns that drive traffic to your site and buyers to your products.You’ll quickly and easily learn how to: • Use online PR and keywords to climb to the top of search-engine rankings • Reach reporters and consumers with hot news and information • Blend online PR and Internet marketing to reach millions of targeted prospects on a small budget Looking for rapid online marketing results on a shoestring budget? 30 Days to Online PR & Marketing Success is for you. Google и Интернет полностью изменили современное представление о рекламе – блоги, сайты, социальные сети… Потребность в новостях просто переходит все допустимые пределы. Используя уникальное правило 30-дневного онлайн-пиара, постоянно занятые владельцы бизнеса без труда узнают все, что им необходимо о рекламе, и создадут глобальную видимость своего продукта. Еще вы узнаете, как: • использовать онлайн-PR и правильные ключевые слова для того, чтобы подняться на вершину рейтинга в поисковых системах; • удовлетворить свою потребность в информации и необходимых новостях; • смешать онлайн-PR и интернет-маркетинг для достижения целей при наличии небольшого бюджета. Если вы – тот человек, который привык в короткие сроки добиваться внушительных результатов, то книга просто создана для вас.

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Want to send an E-mail your boss will open right away? Need a knock-out proposal to seal a deal? Want to create a Web site that no customer can resist? Quick & Painless Business Writing will show you how. Yes, you can improve your writing without memorizing endless rules, perusing checklists of do’s and don’ts, or revisiting the lessons of high school. Quick & Painless Business Writing reveals secrets that will eliminate business-writing phobias and faux pas and help you create outstanding documents that get optimal results. First, you’ll learn that grammar is not a collection of stagnant rules you’d better follow (or else), but an ever-changing set of principles with plenty of choices. Then you’ll discover secrets about writing your English teachers never told you: the secret power of nouns, the destructive force of innocent-seeming verbs, and the way sentence structure can elicit certain responses. You’ll happily replace what you learned about «structure» with an altogether new understanding of how to open, develop, and close your messages. Even better, you’ll learn how to build a cohesive message quickly, with little need for rewriting. But business writing cannot live on words alone. That’s why this book explores the review process – whether your reviewer is an in-house editor, a client, a boss, or even a spouse – and help you learn strategic ways to approach and manage them. With this information, you’ll do more than write well. You’ll be able to craft strategic messages that get the right response from your reader, whether you want a colleague to send important information now or a customer to say «yes» to your proposal. Have to address a difficult situation? Confront a co-worker? Defend yourself to your boss? Give a bad employee bad news? This book will show you how to do that and more…quickly and painlessly. Хотите отправить грамотное письмо по электронной почте с плохими новостями вашему боссу? Нужно одним сообщением убедить клиента заключить с вами сделку? Хотите узнать секрет неотразимого для посетителей веб-сайта? Книга расскажет вам, как это сделать. Да, именно здесь вы можете научиться улучшать свои деловые сообщения без запоминания бесконечных правил, просмотра контрольных списков и уроков, подобных тем, что дают в школе. Автор раскрывает секреты по ликвидации страха перед написанием писем и бестактности в сообщении и помогает вам научиться создавать документы, достигающие оптимальных результатов в короткие сроки. Вы узнаете, что грамматика – не коллекция устоявшихся правил, которым необходимо следовать, а постоянно меняющийся набор принципов, где каждый подходит для конкретного случая. Вы откроете для себя секретный потенциал существительных, разрушительную силу глаголов, украшающее текст изящество прилагательных. Вы также узнаете, насколько сильно зависит впечатление, производимое текстом, от структуры предложений, содержащихся в нем. Вы поймёте, как можно быстро и легко построить грамотное сообщение, которое потом не придется переписывать по 10 раз. Однако единого правила на любой случай жизни не существует. Именно поэтому в книге рассмотрены самые разнообразные вариации сообщений: для вашего клиента, для босса, для редактора… и даже для вашей второй половинки. Обладая этой информацией, вы будете не просто хорошо писать тексты, вы сможете вырабатывать стратегию сообщений, способную получить согласие практически от любого вашего читателя. Нужно решить трудную ситуацию? Противостоять коллеге? Защитить себя перед начальством? Сообщить сотрудникам плохую новости. Книга покажет вам, как это сделать.

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The Manager's Phrase Book is a collection of thousands of ready-to-use phrases that will enable you to move into the ranks of today's most competent managers. You will have control of any situation at a moment's notice, regardless of your position in the corporate world. You will have all the weapons you need to succeed where vibrant, meaningful, appropriate, and, perhaps above all, precise language is required. With this passport to success, you will begin a new game in which you are among the charismatic, the untouchable – the elite. The Manager's Phrase Book is an amazingly fast paced, easy-to-use reference book that will help you to: • Use the correct words at all times • Conquer conflict • Take on challenges and challengers • Build bridges between people • Address sticky situations • Further your own career • And so much more The Manager's Phrase Book makes it easy for you to break out of the mundane world of management and to take on all comers. It is the latest compilation of Patrick Alain's research on how managers really communicate in today's world. Эта книга представляет собой набор из тысяч готовых к использованию фраз, которые позволят вам с легкостью стать одним из самых компетентных руководителей. Вы будете иметь контроль над любой ситуацией и в любой момент, независимо от вашей позиции в корпоративном мире. Вы будете иметь все оружие, необходимое, чтобы преуспеть там, где яркий, значимый и прежде всего точный язык просто необходим. С этим своеобразным ключом к успеху вы начнете вести новую игру, в которой вы будете харизматичной элитой, к которой вы всегда стремились. «Разговорник руководителям» является удивительно простым, легким в использовании справочником, который поможет вам: • Использовать правильные слова в любое время. • Побеждать в конфликтах. • Отвечать на вызовы и конкуренцию. • Налаживать контакты с людьми. • Двигаться вверх по карьерной лестнице. • И многое, многое другое! Книга является последним сборником результатов научных исследований Патрика Алена о том, как руководители действительно общаются в современном мире.

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This new edition includes fresh insights into communication and rapid decision-making, the importance of personal self-leadership and physical energy, and exciting new methods for enrolling clients and selling to customers in service-oriented ways that leave behind the old paradigm of manipulation and persuasion. The authors will help you learn: • How to slow down and enjoy a new level of focus. • How to build on your peoples' strengths. • A simple and creative way to hold people accountable. • How to enjoy cultivating the art of supportive confrontation. Это новое издание поможет вам по-новому взглянуть на свои коммуникации и вашу способность быстро принимать решения, а также важность личного лидерства и физической энергии. Авторы помогут вам узнать: • как замедлить или ускорить процесс работы и повысить внимание к деталям. • как построить корпоративную этику, корпоративный дух и прочие составляющие ответственного коллектива. • как воспитать ответственность и любовь к работе у ваших сотрудников. • как с помощью искусства конфронтации добиться от подчиненных максимальных результатов в короткие сроки.

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Are meetings taking over your life? You’re not alone. Meet Iris, a sales director so overwhelmed by meetings that she feels like a hamster on a wheel—in fact, she’s turned into one. Just in time, she meets a coach—a leading meeting efficiency expert—with a simple system that helps her regain her sanity and humanity. The coach’s secret is a laser-like focus on the five biggest meeting pain points: 1. Meeting overload: Professionals waste twenty-four days a year in useless meetings. 2. Missing success ingredients: ninety percent of all professionals attend meetings that lack a clearly stated objective and agenda. 3. Virtual-meeting chaos: Disinterested participants + endless technical glitches huge amounts of wasted time. 4. Agenda adrift: Goals are missed when meetings veer off course. 5. Action distraction: Incomplete action items result in delayed projects and missed deadlines. The coach demonstrates that these five challenges are damaging Iris’s career and costing the world over a trillion dollars each year. He provides practical new solutions that rapidly transform Iris from victim to victor. These solutions are tailored to the technology-driven world in which Iris lives—she discovers how to use e-calendars, PDAs, and virtual meetings to make her life easier, not more complicated. She applies the solutions, gets immediate results, and reclaims her life. The Hamster Revolution for Meetings focuses on a small number of high-impact best practices that really work. Included is a landmark case study that shows how 3,000 Capital One associates reclaimed ten days per year while improving meeting effectiveness by over 35 percent.

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Change Is Everybody's Business challenges readers to realize the power they have to make things happen-to support, stymie, or redirect change. Pat McLagan draws on her thirty years of experience consulting on change projects worldwide to outline the beliefs, character traits, and actions that will enable anyone to welcome change and take advantage of it rather than fear and resist it. Taking a conversational approach to a serious subject, she uses stories, examples, and illustrations to drive home the message that everybody in an organization has the power to make changes for the better. And she includes questionnaires throughout the book that enable readers to evaluate how ready they are to make the most of change. Change is happening all around us, both planned and unplanned. How we react to change determines personal success and self-esteem, and ultimately the success of the entire organization. Change Is Everybody's Business will show readers precisely what they need to know to become more conscious participants in determining their own destiny at work-and in life.

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A bestseller–more than 300,000 copies sold, translated into seventeen languages, and featured in the Los Angeles Times, Washington Post, Miami Herald, Harvard Business Review, Fast Company, and Fortune • Shows how discoveries in quantum physics, biology, and chaos theory enable us to deal successfully with change and uncertainty in our organizations and our lives • Includes a new chapter on how the new sciences can help us understand and cope with some of the major social challenges of our times We live in a time of chaos, rich in potential for new possibilities. A new world is being born. We need new ideas, new ways of seeing, and new relationships to help us now. New science–the new discoveries in biology, chaos theory, and quantum physics that are changing our understanding of how the world works–offers this guidance. It describes a world where chaos is natural, where order exists "for free." It displays the intricate webs of cooperation that connect us. It assures us that life seeks order, but uses messes to get there. Leadership and the New Science is the bestselling, most acclaimed, and most influential guide to applying the new science to organizations and management. In it, Wheatley describes how the new science radically alters our understanding of the world, and how it can teach us to live and work well together in these chaotic times. It will teach you how to move with greater certainty and easier grace into the new forms of organizations and communities that are taking shape. You'll learn that: • Relationships are what matters–even at the subatomic level • Life is a vast web of interconnections where cooperation and participation are required • Chaos and change are the only route to transformation In this expanded edition, Wheatley provides examples of how non-linear networks and self-organizing systems are flourishing in the modern world. In the midst of turbulence, Wheatley shows, we create work and lives rich in meaning.

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If you were a mouse trapped in a maze and someone kept moving the cheese, what would you do? Over a decade ago the bestselling business fable Who Moved My Cheese? offered its answer to this question: accept that change is inevitable and beyond your control, don’t waste your time wondering why things are the way they are, keep your head down and start looking for the cheese. But success in the areas of innovation, entrepreneurship, creativity, leadership, and business growth—as well as personal growth—depends on the ability to push the boundaries, reshape the environment, and play by a different set of rules: our own. With that in mind, Harvard Business School professor Deepak Malhotra offers a radically different answer to this question. Malhotra tells an inspiring story about three unique and adventurous mice—Max, Big, and Zed—who refuse to accept their reality as given. As we watch their lives unfold and intersect, we discover that instead of just blindly chasing after the cheese, each of us has the ability to escape the maze or even reconfigure it to our liking. In the face of established practices, traditional ideas, scarce resources, and the powerful demands or expectations of others, we often underestimate our ability to control our own destiny and overcome the constraints we face—or think we face. I Moved Your Cheese reminds us that we can create the new circumstances and realities we want, but first we must discard the often deeply ingrained notion that we are nothing more than mice in someone else’s maze. As Zed explains, “You see, Max, the problem is not that the mouse is in the maze, but that the maze is in the mouse.”

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Leadership from the Inside Out, Kevin Cashman’s breakthrough business bestseller that clearly connected personal growth to leadership effectiveness, is now completely revised and updated with: • an explosion of new validating independent research • impressive new case studies • new tools and practices • an even more powerful virtual coaching experience  Still framed in seven simple yet profound “mastery areas,” this book serves as an integrated coaching experience that helps leaders understand how to harness their authentic, value-creating influence and elevate their impact as individuals, in teams, and in organizations. Cashman demonstrates that his trademark “whole-person” approach—we lead by virtue of who we are—is essential to sustained success in today’s talent-starved marketplace and provides a measurable return on investment. For everyone from CEOs to emerging leaders, this long-awaited second edition advances the art and science of leadership and is even more relevant today than when it was first published.

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