LITMIR.BIZ

A fast and easy way to write winning white papers! Whether you’re a marketing manager seeking to use white papers to promote your business, or a copywriter keen to break into this well-paying field, White Papers For Dummies gives you a wealth of practical, hands-on advice from one of the world’s leading experts in the field. The fact-based documents known as white papers have been called the “king of content.” No other B2B marketing piece can do more to generate leads, nurture prospects, and build mindshare. Where white papers were once used only by technology firms, they are becoming “must-have” items in the marketing toolkit for almost any B2B firm. Practically every startup must produce a white paper as part of its business planning. But writing effective white papers is a big challenge. Now you can benefit from the experience of a white paper specialist who’s done more than 200 projects for clients from Silicon Valley to Finland, from mighty Google to tiny startups. Author Gordon Graham—also known as That White Paper Guy—provides dozens of tips and tricks to help your project come together faster and easier. White Papers For Dummies will help you to: Quickly determine if your B2B firm could benefit from a white paper Master the three phases of every white paper project: planning, production, and promotion Understand when and how to use the three main types of white paper Decide which elements to include and which to leave out Learn the best practices of seasoned white paper researchers and writers Choose from 40 different promotional tactics to get the word out Avoid common mistakes that many beginners make

Подробнее

This bestselling guide to Microsoft Word is the first and last word on Word 2013 It's a whole new Word, so jump right into this book and learn how to make the most of it. Bestselling For Dummies author Dan Gookin puts his usual fun and friendly candor back to work to show you how to navigate the new features of Word 2013. Completely in tune with the needs of the beginning user, Gookin explains how to use Word 2013 quickly and efficiently so that you can spend more time working on your projects and less time trying to figure it all out. Walks you through the capabilities of Word 2013 without weighing you down with unnecessary technical jargon Deciphers the user interface and shows you how to take advantage of the file formats Covers editing documents, working with text, using grammar and spelling tools, formatting, adding images and other design elements, and more Get the word on the latest Word with Word 2013 For Dummies!

Подробнее

Learn to use Excel dashboards and reports to better conceptualize data Updated for all the latest features and capabilities of Excel 2013, this go-to resource provides you with in-depth coverage of the individual functions and tools that can be used to create compelling Excel reports. Veteran author Michael Alexander walks you through the most effective ways to present and report data. Featuring a comprehensive review of a wide array of technical and analytical concepts, this essential guide helps you go from reporting data with simple tables full of dull numbers to presenting key information through the use of high-impact, meaningful reports and dashboards that will wow management both visually and substantively. Details how to analyze large amounts of data and report the results in a way that is both visually attractive and effective Describes how to use different perspectives to achieve better visibility into data, as well as how to slice data into various views on the fly Shows how to automate redundant reporting and analysis processes Walks you through creating impressive dashboards, eye-catching visualizations, and real-world What-If analyses Excel Dashboards and Reports, Second Edition is part technical manual, part analytical guidebook, and exactly what you need to become your organization's dashboard dynamo!

Подробнее

The fun and friendly way to manage your busy life with the new Outlook 2013 As the number one e-mail client and personal information manager, Microsoft Outlook offers a set of uncomplicated features that maximize the management of your e-mail, schedule, and general daily activities, with the least amount of hassle possible. This easy-to-understand guide walks you through Outlook 2013 and introduces you to the latest features. You'll learn how to find information quickly, handle e-mail, coordinate schedules, keep current with contacts and social networks, and much more. Walks you through getting started with Outlook 2013 and then provides you with complete coverage on e-mail basics, advanced e-mail features, working with the calendar, managing contacts, and integrating Outlook with other applications Shows you how to track tasks, take notes, and record items in the journal, as well as filter out junk e-mail, activate Outlook's privacy and security features, and more Explains how to customize your Outlook, manage all the information within Outlook, and take Outlook on the road Outlook 2013 For Dummies offers you a whole new outlook on Outlook 2013!

Подробнее

The fastest, easiest way for small business owners to master the art and science of bookkeeping This updated and expanded second edition of Bookkeeping For Canadians For Dummies gets small business owners and managers up and running with the knowledge and skills you need to keep your books balanced, your finances in order, and the CRA off your back. From tracking transactions and keeping ledgers to producing balance sheets and year-end reports, you'll master all the important terms, procedures, forms, and processes more quickly and easily than you ever thought possible. Features approximately 25 percent new and updated content tailored for Canadians–the only Canada-specific guide to bookkeeping Includes clear and concise instructions on keeping the books, tracking transactions, recognizing assets and liabilities, and keeping ledgers and journals Packed with up-to-date tax information, including complete coverage of recent changes to the tax codes most important to small businesses Serves as an indispensable resource for small business owners who keep their own books, as well as those interested in a career as a bookkeeper Provides small business owners with highly-accessible, step-by-step guidance on creating professional financial statements and operating business accounts

Подробнее

Make the most out of the world’s first truly compact computer It's the size of a credit card, it can be charged like a smartphone, it runs on open-source Linux, and it holds the promise of bringing programming and playing to millions at low cost. And now you can learn how to use this amazing computer from its co-creator, Eben Upton, in Raspberry Pi User Guide. Cowritten with Gareth Halfacree, this guide gets you up and running on Raspberry Pi, whether you're an educator, hacker, hobbyist, or kid. Learn how to connect your Pi to other hardware, install software, write basic programs, and set it up to run robots, multimedia centers, and more. Gets you up and running on Raspberry Pi, a high-tech computer the size of a credit card Helps educators teach students how to program Covers connecting Raspberry Pi to other hardware, such as monitors and keyboards, how to install software, and how to configure Raspberry Pi Shows you how to set up Raspberry Pi as a simple productivity computer, write basic programs in Python, connect to servos and sensors, and drive a robot or multimedia center Adults, kids, and devoted hardware hackers, now that you've got a Raspberry Pi, get the very most out of it with Raspberry Pi User Guide.

Подробнее

The ultimate developers' guide to Visual Studio 2012 This expert Wrox guide is what you need to get up and running quickly on Visual Studio 2012. Written by a Microsoft Visual C# MVP, it guides you through the integrated development environment (IDE), showing you how to maximize all new tools and improvements. Offers programmers a fast way to IDE-centric programming success Demonstrates new IDE features, including the new Metro style app project templates and Windows 8 app store features Explains each feature, then illustrates the context in which it will help you solve problems Covers timely and essential topics related to rich client app development, web applications, application services, file configuration, debugging and testing, and more Helps advanced users customize and extend Visual Studio through the Automation Model, writing macros, working with the Managed Extensibility Framework (MEF), and more Provides ample detail for programmers who are new to Visual Studio 2012, as well as for experienced programmers exploring the advanced capabilities of the IDE Professional Visual Studio 2012 uses a unique, IDE-centric approach to help you get up and running quickly on this exciting new release.

Подробнее

The fast and easy way to explore a medical transcription career Flexibility is one of the most enticing aspects of a career in medical transcription. Perfect for in the office, at home, or on vacation, medical transcriptionists can often create lifestyle-appropriate schedules. The transcription field also appeals as a part-time, post-retirement income source for ex-healthcare-industry workers. If you're interested in a career in this growing field, Medical Transcription For Dummies serves as an accessible entry point. With guidance on getting through training and certification and exploring opportunities within the myriad different kinds of employment arrangements, Medical Transcription For Dummies gives you everything you need to get started in medical transcription. Guides you on getting though medical transcription training and certification Includes expert advice and tips on how to approach complex medical jargon and understand procedures Plain-English explanations of medical terminology, anatomy and physiology, diagnostic procedures, pharmacology, and treatment assessments Whether used as a classroom supplement or a desk reference, students and professionals alike can benefit from Medical Transcription For Dummies.

Подробнее

Quantum Physics For Dummies, Revised Edition helps make quantum physics understandable and accessible. From what quantum physics can do for the world to understanding hydrogen atoms, readers will get complete coverage of the subject, along with numerous examples to help them tackle the tough equations. Compatible with classroom text books and courses, Quantum Physics For Dummies, Revised Edition lets students study at their own paces and helps them prepare for graduate or professional exams. Coverage includes: The Schrodinger Equation and its Applications The Foundations of Quantum Physics Vector Notation Spin Scattering Theory, Angular Momentum, and more Your plain-English guide to understanding and working with the micro world Quantum physics – also called quantum mechanics or quantum field theory – can be daunting for even the most dedicated student or enthusiast of science, math, or physics. This friendly, concise guide makes this challenging subject understandable and accessible, from atoms to particles to gases and beyond. Plus, it's packed with fully explained examples to help you tackle the tricky equations like a pro! Compatible with any classroom course – study at your own pace and prepare for graduate or professional exams Your journey begins here – understand what quantum physics is and what kinds of problems it can solve Know the basic math – from state vectors to quantum matrix manipulations, get the foundation you need to proceed Put quantum physics to work – make sense of Schrödinger's equation and handle particles bound in square wells and harmonic oscillators Solve problems in three dimensions – use the full operators to handle wave functions and eigenvectors to find the natural wave functions of a system Discover the latest research – learn the cutting-edge quantum physics theories that aim to explain the universe itself

Подробнее

The easy way to get started in crowdfund investing Crowdfund investing (CFI) is going to be the next big thing on Wall Street. U.S. investment banks, brokerage houses, and law firms are gearing up for the creation and regulation of new financial products that will be available to the general public starting in early 2013. The introduction of these products will revolutionize the financing of small businesses and startups for these key reasons: Entrepreneurs and small business owners, who have had difficulty obtaining capital through traditional means (such as bank loans and angel investors) in recent years, will have access to investors around the world through social media. For the first time, investors (so-called unqualified investors) will be able to purchase an equity stake in a business or new investment vehicle. The Securities and Exchange Commission (SEC) is overseeing the creation of online portals that will allow entrepreneurs and small investors to connect. When these portals go live in 2013, Crowdfund Investing For Dummies will be on the front line to educate business owners, other entrepreneurs, and investors alike. Crowdfund Investing For Dummies will walk entrepreneurs and investors, like yourself, through this new investing experience, beginning with explaining how and why CFI developed and what the 2012 JOBS says about CFI. Entrepreneurs will find out how much funding they can realistically raise through CFI; how to plan and launch a CFI campaign; how to manage the crowd after a campaign is successful; and how to work within the SEC’s regulations at every stage. Investors will discover: the benefits and risks of CFI ;how much they can invest; how a CFI investment may fit into a broader investment portfolio; how to provide value to the business or project being funded; and how to bow out of an investment when the time is right. Crowdfund Investing For Dummies is an indispensable resource for long time investors and novice investors alike.

Подробнее