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Paul Gillin
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Аннотация
Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity–and credibility–with consumers, this practical guide offers proven strategies for organizations to leverage these new internet-based social media outlets. The differences between traditional and new media are explored, as are simple ways business owners and marketers can use these new resources to communicate with their customers. Practical tips on gaining the attention of and interacting with influential bloggers, the pros and cons of creating a company blog, guerilla marketing on the internet, and restructuring marketing expectations are also discussed.
Аннотация
Describing the exciting and adventurous world surrounding geocaching–a worldwide hunt in which treasures are located using global positioning system (GPS) devices–this book offers an understanding and application of the principles and best practices of the game. What's different is that the authors wrap this knowledge in a tapestry of human stories that range from hilarious to touching. Paul and Dana Gillin interviewed 40 of the world's 50 most prolific geocachers as well as experts in container design, «extreme» geocaching and other dimensions of the game. They tell how this global activity inspires passion that has helped people heal frayed marriages, establish new friendships–and even save lives.
Аннотация
""Secrets of Social Media Marketing"" is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery of marketing into the forefront, but this is a new and quickly-evolving field and there are few established formulas for success. Building on the lessons set out in Gillin's acclaimed and oft-reviewed «„The New Influencers: A Marketer's Guide to the New Social Media,“» this book provides practical advice on strategy, tools, and tactics. It is a hands-on manual that will educate marketers on how to extend their brands, generate leads, and engage customer communities using online tools.