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Doing Focus Groups. Rosaline Barbour
Учебная литература. Qualitative Research Kit
Информация о книге
Название Doing Focus Groups
Год выпуска 0
isbn 9781526426017
Автор произведения Rosaline Barbour
Жанр Учебная литература
Серия Qualitative Research Kit
Издательство Ingram
Аннотация
Focus groups are a popular method for collecting qualitative data in the social sciences. Doing Focus Groups provides a concise, practical introduction to planning and organizing successful focus groups. Barbour discusses the advantages and limitations of using group discussion and demonstrates effective methods for collecting and analyzing data. This is a perfect how-to introduction to getting the most out of your focus group research.