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Things: Evidence from Semantic Dementia, HSVE and a Neural Network Model“, Brain 130, no. 4 (2007): 1127–1137.

      17 J. R. Saffran, R. N. Aslin ja E. L. Newport, „Statistical Learning in 8-Month Olds“, Science 274, no. 5294 (1996): 1926–1928.

      18 Interbrand, „Best Global Brands 2019 Ranking“, vaadatud 28. oktoobril 2019, http://interbrand.com/best-brands/best-global-brands/2019/ranking/.

      19 S. I. Lee, intervjuu autoritega San Franciscos novembris 2018.

      20 S. M. McClure, J. Li, D. Tomlin jt „Neural Correlates of Behavioral Preference for Culturally Familiar Drinks“, Neuron 44 (2004): 379–387.

      21 Yann Cornil, Pierre Chandon ja Aradhna Krishna, „Does Red Bull Give Wings to Vodka? Placebo Effects of Marketing Labels on Perceived Intoxication and Risky Attitudes and Behaviors“, Journal of Consumer Psychology 27, no. 4 (2017): 456–465.

      22 Pascal Tétreault, Ali Mansour, Etienne Vachon-Presseau jt, „Brain Connectivity Predicts Placebo Response across Chronic Pain Clinical Trials“, PLoS Biology, 27. oktoober 2016, https://doi.org/10.1371/journal.pbio.1002570.

      23 T. D. Wager ja L. Y. Atlas, „The Neuroscience of Placebo Effects: Connecting Context, Learning and Health“, Nature Reviews: Neuroscience 16, no. 7 (2015): 403–418.

      24 Gary Greenberg, „What If the Placebo Effect Isn’t a Trick?“ New York Times, 7. november 2018, https://www.nytimes.com/2018/11/07/magazine/placebo-effect-medicine.html.

      25 A. M. Garvey, F. Germann ja L. E. Bolton, „Performance Brand Placebos: How Brands Improve Performance and Consumers Take the Credit“, Journal of Consumer Research 42, no. 6 (2016): 931–951.

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