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      REEL PLEASURES

      NEW AFRICAN HISTORIES

      SERIES EDITORS: JEAN ALLMAN, ALLEN ISAACMAN, AND DEREK R. PETERSON

      David William Cohen and E. S. Atieno Odhiambo, The Risks of Knowledge

      Belinda Bozzoli, Theatres of Struggle and the End of Apartheid

      Gary Kynoch, We Are Fighting the World

      Stephanie Newell, The Forger’s Tale

      Jacob A. Tropp, Natures of Colonial Change

      Jan Bender Shetler, Imagining Serengeti

      Cheikh Anta Babou, Fighting the Greater Jihad

      Marc Epprecht, Heterosexual Africa?

      Marissa J. Moorman, Intonations

      Karen E. Flint, Healing Traditions

      Derek R. Peterson and Giacomo Macola, editors, Recasting the Past

      Moses E. Ochonu, Colonial Meltdown

      Emily S. Burrill, Richard L. Roberts, and Elizabeth Thornberry, editors, Domestic Violence and the Law in Colonial and Postcolonial Africa

      Daniel R. Magaziner, The Law and the Prophets

      Emily Lynn Osborn, Our New Husbands Are Here

      Robert Trent Vinson, The Americans Are Coming!

      James R. Brennan, Taifa

      Benjamin N. Lawrance and Richard L. Roberts, editors, Trafficking in Slavery’s Wake

      David M. Gordon, Invisible Agents

      Allen F. Isaacman and Barbara S. Isaacman, Dams, Displacement, and the Delusion of Development

      Stephanie Newell, The Power to Name

      Gibril R. Cole, The Krio of West Africa

      Matthew M. Heaton, Black Skin, White Coats

      Meredith Terretta, Nation of Outlaws, State of Violence

      Paolo Israel, In Step with the Times

      Michelle R. Moyd, Violent Intermediaries

      Abosede A. George, Making Modern Girls

      Alicia C. Decker, In Idi Amin’s Shadow

      Rachel Jean-Baptiste, Conjugal Rights

      Shobana Shankar, Who Shall Enter Paradise?

      Emily S. Burrill, States of Marriage

      Todd Cleveland, Diamonds in the Rough

      Carina E. Ray, Crossing the Color Line

      Sarah Van Beurden, Authentically African

      Giacomo Macola, The Gun in Central Africa

      Lynn Schler, Nation on Board

      Julie MacArthur, Cartography and the Political Imagination

      Abou B. Bamba, African Miracle, African Mirage

      Daniel Magaziner, The Art of Life in South Africa

      Paul Ocobock, An Uncertain Age

      Keren Weitzberg, We Do Not Have Borders

      Nuno Domingos, Football and Colonialism

      Jeffrey S. Ahlman, Living with Nkrumahism

      Bianca Murillo, Market Encounters

      Thomas F. McDow, Buying Time

      Jon Soske, Internal Frontiers

      Laura Fair, Reel Pleasures

       REEL PLEASURES

       CINEMA AUDIENCES AND ENTREPRENEURS IN TWENTIETH-CENTURY URBAN TANZANIA

       LAURA FAIR

      OHIO UNIVERSITY PRESS

      ATHENS

      Ohio University Press, Athens, Ohio 45701

       ohioswallow.com

      © 2018 by Ohio University Press

      All rights reserved

      To obtain permission to quote, reprint, or otherwise reproduce or distribute material from Ohio University Press publications, please contact our rights and permissions department at (740) 593-1154 or (740) 593-4536 (fax).

      Printed in the United States of America

      Ohio University Press books are printed on acid-free paper

      27 26 25 24 23 22 21 20 19 18 5 4 3 2 1

      A version of chapter 3 appeared as “Making Love in the Indian Ocean: Hindi Films, Zanzibari Audiences and the Construction of Romance in the 1950s,” in Cole and Thomas, eds., Love in Africa (University of Chicago Press, 2009), 58–82.

      A version of chapter 6 was previously published as “Drive-In Socialism: Debating Modernities and Development in Dar es Salaam, Tanzania,” The American Historical Review 118, no. 4 (2013): 1077–104.

       Library of Congress Cataloging-in-Publication Data

      Names: Fair, Laura, author.

      Title: Reel pleasures : cinema audiences and entrepreneurs in twentieth-century urban Tanzania / Laura Fair.

      Other titles: New African histories series.

      Description: Athens, Ohio : Ohio University Press, 2017. | Series: New African histories

      Identifiers: LCCN 2017043710| ISBN 9780821422854 (hc : alk. paper) | ISBN 9780821422861 (pb : alk. paper) | ISBN 9780821446119 (pdf)

      Subjects: LCSH: Motion picture industry--Tanzania. | Motion picture audiences--Social aspects--Tanzania. | Motion picture theaters--Tanzania.

      Classification: LCC PN1993.5.T34 F35 2017 | DDC 791.4309678--dc23

      LC record available at https://lccn.loc.gov/2017043710

       Dedicated to Sabri and Nassir

       for the joy they brought to the journey and for teaching me about the important things in life

      May 2005

       CONTENTS

       List of Illustrations

       Acknowledgments

       A Note on Usage

       Introduction

       Chapter 1. Building Business and Building Community: The Exhibition and Distribution Industries in Tanzania, 1900s–50s

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