FUTUROмаркетинг - Анна Петухова

Скачать книгу

создание брендов-персонажей, которые легче воспринимаются потребителями и остаются в их памяти. Этот прием основан на нашей способности запоминать лица и черты характера.

/9j/4QAYRXhpZgAASUkqAAgAAAAAAAAAAAAAAP/sABFEdWNreQABAAQAAAA8AAD/7gAOQWRvYmUAZMAAAAAB/9sAhAAGBAQEBQQGBQUGCQYFBgkLCAYGCAsMCgoLCgoMEAwMDAwMDBAMDg8QDw4MExMUFBMTHBsbGxwfHx8fHx8fHx8fAQcHBw0MDRgQEBgaFREVGh8fHx8fHx8fHx8fHx8fHx8fHx8fHx8fHx8fHx8fHx8fHx8fHx8fHx8fHx8fHx8fHx//wAARCADiAPMDAREAAhEBAxEB/8QAlQAAAgEFAQEAAAAAAAAAAAAAAAgHAgMFBgkEAQEBAAAAAAAAAAAAAAAAAAAAABAAAQIEAgQEDhADBwMEAwAAAQIDAAQFBhEHIRITCDFBlDdRkbEictIzs9MUVXVWGGFxgTJSsiNDc4PDdLQVFjZChDVigsJTYzQXwdGSoZMkVGTUJREBAAAAAAAAAAAAAAAAAAAAAP/aAAwDAQACEQMRAD8AVp553ar69XvjxnowFG2e+GrpmANs98NXTMAbZ74aumYA2z3w1dMwBtnvhq6ZgDbPfDV0zAG2e+GrpmANs98NXTMAbZ74aumYA2z3w1dMwBtnvhq6ZgDbPfDV0zAG2e+GrpmANs98NXTMAbZ74aumYA2z3w1dMwBtnvhq6ZgDbPfDV0zAG2e+GrpmANs98NXTMAbZ74aumYA2z3w1dMwBtnvhq6ZgDbPfDV0zAG2e+GrpmANs98NXTMAbZ74aumYA2z3w1dMwBtnvhq6ZgL21d2fv1dz6J/zICy93ZfZHqwFEBsNmWDdl6T71PtqQNQm5drbvNJW23qthQRrYuKQPfKEBt/qzZ3ejS+USvhYAO7PncAT+mnNH/wCRK+FgNJuSzLstl9LFwUmapji+5+MtKQlXH1qiNVXuGAwsAQEj03d3ziqdOlqjJW8t2TnGkPyzu3lhrNuJCkqwU4DpB44DXb1y4vKyXpVm56cqnuzqVrlkqcbc10tkBR+TUvDDWHDAa1AEAQHrpVLqFWqcrTKcyqYn511DEqwnDWW44oJSkY4DSTASL6s2d3o0vlEr4WA1y9cqr9smWlpm5qUqnsTi1Ny6y404FLQNYj5Na8NB44DUoAgCA2ayct71vacMrbdLdntQgPPjBDDWP+Y6vBCfaxxgJTG5rmr4h4wZmmCZ1cfE9u5r44+919nqY+7ARTeuXl42VUPEbkpjsi4rHYukBTLoBwxbdTihXuHHowGuQGfs2xbqvOpu0y2pEz86yyZl1lK228GkqSgqxcUge+WkQG3P7tmdLDDj7tuLS00lS3FeMSxwSkYk6HehARlASDQcgs2q9R5WsUu33H6dOo2sq8XWG9dBOAUEuOJVgcNGiA8d35N5jWfShVbjpP5fIqcSyh1bzCypxYJCUpQtSjoSTwQGlQBAXvmvq/tICh7uy+yPVgKIBiNyfnDrfmlX4lmAcyAIDHXBb1FuGkzFJrMo3PU+ZSUusOjEaRhiONKhxKGkQHOrNaxzZF/Ve2wsusSboVKOq98ph1Ica1sP4ghQB9mA1GA6W5X829r+a5PvCYBbd+H+u2r91mu+NwCyQBAEBLu6xbqKznFS3HE6zNKbeqCwcCNZtGq3oPQccSdEA+8BDO9lbiqvlBOTbaCt6jTDE6kAEnU1ti5wdBLusceIQCIwBAb7kxlZPZj3k1R0LVL02XT4xVZxIxLbCThqpx0a7h61PT4oDoJbdtUO2qLLUWiSiJKnSqdVplA6alHhUpR0lR0mAycBrGZNOsydsuqC8WW3aAwwt2aW4BrNhI0LaVwpcx94U6cYDmvM+L+MO+Lawl9dWxDmBXqY9brYaMcOHCAnvcs50Kn5me/Ey8A4tw/0CpfdX+9qgOd+T+Xz9+X7TaCkKEmpe3qTqf4JVoguHHiKveJ9kwHRqUlZeUlmpWWbS1LsIS0y0kYJShA1UpA6AAgEU3nc0/1pfK6dIOlVBoBXLSuB611/HB972cSNVPsD2YCG4AgL3zX1f2kBQ93ZfZHqwFEAxG5Pzh1vzSr8SzANxdK1otirrQooWmSmVJWk4EENKIIIgOdtsZlZg0quSU3IV+obdt5spbVMOutr67DVW0pSkrBxwwIgOkjalKbSpQwUQCR7OEAiu9xOS8xnLOIZOKpWTlWXtH8eoV4f+KxAQvAdLcr+be1/Ncn3hMAtu/D/AF21fus13xuAWSAIAgGu3IrbwZuW43Enr1M0+WVpGhOLr3FgeFuAmTMq73KHduX9PQtSE1arrZf1VhOs34s42EqSeFJceQr3IDarxoSK9adYoq0hYqEm/LhJwPXOIITw6PfYQHMZ5pxp1bTg1XG1FK09ApOBgKIB5t0izWaJle3WFownrheXMuL0Y7FpRaZTo4utUr+9AbxnBmRK5e2PO15xKXZzRL0yWUcA5MuA6gPHqpwKlewIBGJ7OzNacrhrTlzz7c5rFSEtPKbYTpJ1UsJwa1RjwasBseZW8Tdd+WVTLbn20y62FlyrzLJ1UzikdxJQANQJ0lSccCrTowgIlgGA3LOdCp+ZnvxMvAOJcJAoFTJ4PFH+9qgId3T8s02xYouGdawrFxpS+Codc3JjSyj+/jtD7Y6EBk95nNL9E2I5JSLpRXq6FysiUEBTTWHyz/RGqk6qf7R9iAQvGA+QBAXvmvq/tICh7uy+yPVgKIBiNyfnDrfmlX4lmAcaek2J2SmJN8EsTLa2XQDgShxJSrAj2DARta27blHbdVaqslSFPzsupLksucecfS2tBxStKFHV1geMiA3W87kVbVsz9aTT5mqLk2itMlJtl11auLrRwJx98riGmA5s3PcNRuO4ajXakrWnai+uYew4AVnEJHsJGgexAYuA6W5X829r+a5PvCYBbd+H+u2r91mu+NwCyQBAEA/27BbpouTdGK06r9T2lQc0YEh9Z2Z4Tji0lMBEO9xdYkcz7OQ0Ulyhtt1FSVJOhS5kKGsRwjBjigGwl32piXamGVa7TyEuNqHGlQxB6RgOdeetu/p/Nq5ZAIKGlzi5pgHg2c1g+MNA/wAzCA0OA6XZZU/8uy7tqS1gss0yVBUBgCSyknR7sAve/FUZgfpOmhQ8WV43MKTx66dkhJ6SjAKrAEAQDAblnOhU/Mz34mXgHSeZaeaWy6kLacSUOIUMQpKhgQR7IgBpptppLTaQhttIShCRgAkDAAAcQEAke+FSq/LZoInp91T1MnpRv8oJGCG0Nda60PZDh1j2QgIJgCAIC9819X9pAUPd2X2R6sBRAMRuT84db80q/EswDh1SeTT6ZNz6kFxMow4+psHAqDaCvAE9HCAXJnfethTiQ/bM622SNdSH2lkDjwSQjHpwDB21cVLuSgSFdpThdp9RZS/LrUClWqriUOJSToI6MAne91lvT7bu6SuGky4l5G4EuGZZbGDaZtogrUOIbRKwrAcYMBAUB0tyv5t7X81yfeEwC278P9dtX7rNd8bgFkgCA9NOkXp+oS0iwMXpp1DDQ/tOKCU/+pgOntCpbNJoshS2QAzIy7Us2AANDSAgcGA4oCFM19193MC9Zu5XbkMmJhtlpqU8X2obQy2EYBRcTwqBVwccBNNu0t2k0Cm0t6YM27ISrMsuaUMFOlpAQVkYnSrDGAUjfVtzxW86NXkIIbqcmqXdXxF2VX7fDqOpgFygOmOW8+ify/tucQkoS9TJRQQeEfIpH/SAXffikJgqtOoBI8XT45LqXjp11bJYGHtJMAq0AQBAMBuWc6FT8zPfiZeAdSA8bNYpb1VmKS1MtrqUo02/MygOLiG3ioNqUOgooVhARpvLZei8Ms5xcu1r1aiY1CQ1RipQQPlmx2bePugQCBQBAEBe+a+r+0gKHu7L7I9WAogGI3J+cOt+aVfiWYBubpbcctmrttpK3FyUwlCEjFRJaUAABwkwHOWRyxzFnppuVlbaqS33jg2kyrqR0dKlJCQPZJgH6ybs6es/LWh2/Pn/AOfKslU2kK1wl15anVoCuAhBXq6NEBCm/DMsflNqS2uPGDMTTga/i1AhtJV7WJgFJgOluV/Nva/muT7wmAhjetysv29qvbz9r0lVSakpeYRMqS6y3qKWtBSPlVt44gHggII9WfPD0Xc5TJ+GgNPvKw7ssyoNU+5qeqnTj7QfaaU405rNlRTrYtKWOFJ44Dbd3C3VV3OK32SkqZkXVVB46cAmVSXEkkcHygSIDoOtaEJUtZCUpBKlHgAHCYDSf+cMofS6l8oRAbDbd22zc0o5N2/U5eqSrLmxdellhxKXMArVJHHgoGAh7fFt1NRyuaqiU4v0adad1tGIafBZWMTpw1lJOA6EAkUA+O6ndzFdymk5ErBnaC4uRmEacdTWLjKtJOgoXh7YMBtOc+WbGYdjTVD10s1BtQmaXML96iZbBCdbAE6qkqKVe3AJPMZAZxs1JVP/AErOuOpc2YdbSFME44awfx2er7OtAb1fe6vWrWytauPb+OV+TWX63JsnWablVAAbI4AqUydKzxgnDQnSEBwDAblnOhU/Mz34mXgHNn5pMpIzE2pJWmXaW6UDQSEJKsB0oBF8rs7KjLZ6G7a08RK3C+qUqacTqNMPqCWsP7LBSj3BAPfoUOiDAc9N4HLz9D5k1CRl2tnSZ8+PUvAYJDLxOLY+jWFJ9rCAjaAIC9819X9pAUPd2X2R6sBRAMRuT84db80q/EswDmQBAY+vXDRLfpb1VrU61IU+XGs7MPK1Uj2BxqJ4gNJgEDz5zU/5Fvhyoy2uiiyKPFaS2sYKLQUSp1SeJTitPtYDigI3gOluV/Nva/muT7wmA2eAIBL99TnGpPmtHf3YDMbklvB2tXFcLiAfFWGpJhZwxCn1FxeGnHgaEAxebVbTRMs7mqZUlKmKdMJbK8cC46gttjRp0rWBAc2IBpdyCt6s3dFDUR8oiXnWklRx6wrbXgng/jTifagGJzNt0XHl9cNFwxcnJF9LA092SgraOjE6HEpgOaSklKilQIUNBB0EEQEk5EZtv5cXgmcmAt2gz6QxV5ZGlWpjih5AP8bROPsjEccA/lFrdIrlLl6pSZtudp80gOMTDKgpKgRjxcBHGDpHHAe6A1++7wtm0ram6vcbyG6chBQplQClPqUCAyhs+/Uvgw6eiA5s1uakJusTs1TpXxKQffcclJPW19i0pRKG9bRjqp0QE5blnOhU/Mz34mXgHFuH+gVL7q/3tUBy7gOgu7rmCb0yzkJiZdDlWpn/APPqOnFRWyAG3FD/AFG9U+3jAYHeuy6Fz5eLrUo1r1a3CqaRqjrlyqsPGEe4AF/3YBF4AgL3zX1f2kBQ93ZfZHqwFEBsNl3/AHbZVQfqFsz5kJuYa8XedDbbms2VBerg6lY98kQG4+s7nf6SK5NKeCgLcxvLZ2vsLZXczqUrGBU2xLNrHtLQ0FD3DAaRcF33RccwJivVWaqbo0pMy6twDRh1qVHAaOhAYiAICSaZvF5x0ynStOkbgUzJybSGJZrxeVVqttpCUpxU0ScAOMwHp9Z3O/0kVyaU8FAHrO53+kiuTSngoDTr0v67L1qLNRuWeM/OMNBhp0ttt4NhRVq4NJQOFRgMlZecGYdlU16m2zVfy+TfeMw62GGHCpwpSjEqcbWr3qBoxwgPZcufGa1y0WZolarqpqmTYSJmX2Eu3rhCgsAqbbSr3yQeGA0CA2CzL9uyy6i7UbanzITj7RYdcCG3NZsqCtXVdStPCkcUBuXrOZ38dyKI6Hisp4KAjF99x99x9wguOqK1kAAayjicANAgLcBs1m5k3vZkwp62qu/IBZxdYSQtlZ4MVsrCmyfZwgJFO97nIUkeMSIPwhKJxHTOEBGV231d13zwnrkqj9SfTjsw6rBtsHibbSEoQOxAgMDAZ+zL7uqy6m7VLanjITzzJlnXg225i0pSVlODqVj3yEnggNwf3ls6n2HGHbjUpp5Cm3E+LSmlKhgRoa6BgIwgNosjM2+LHVNqteqLp/jwQJpIQ26lezx1TqupWARrHSIDZ3t5fOp9lxl64i406kocQqVlCFJUMCD8lxiAjEnEknhMB8gL3zX1f2kBQ93ZfZHqwFEBJFpbvmaN2W/K1+iU5p+mTmv4u6qYZbJ2bim1dapQUOuQYDL+qhnX5IY5XL9vAHqoZ1+SGOVy/bwB6qGdfkhjlcv28AeqhnX5IY5XL9vAHqoZ1+SGOVy/bwB6qGdfkhjlcv28AeqhnX5IY5XL9vAHqoZ1+SGOVy/bwB6qGdfkhjlcv28AeqhnX5IY5XL9vAHqoZ1+SGOVy/bwB6qGdfkhjlcv28AeqhnX5IY5XL9vAHqoZ1+SGOVy/bwB6qGdfkhjlcv28AeqhnX5IY5XL9vAHqoZ1+SGOVy/bwB6qGdfkhjlcv28AeqhnX5IY5XL9vAHqoZ1+SGOVy/bwB6qGdfkhjlcv28AeqhnX5IY5XL9vAHqoZ1+SGOVy/bwB6qGdfkhjlcv28B99VDOvyQxyuX7eAiSalnpWaelnhqvMLU04AccFIJSdI9kQFqAvfNfV/aQFD3dl9kerAUQD/7rvMdbn85+NegJVgPNUKpTKawJiozbMlLlQQHphxDSNY8A1llIxgMb+ubJ9IKbyxjt4DNIWhaErQoKQoApUDiCDpBBEB9gCAxc9dNsU+ZVKz9XkpSZQAVsPzDTbgChiMUrUDpEB9kLotqozAlqfVpKcmSCoMS8w06sgcJ1UKJwEB6KlV6TS2kvVKdYkWlq1EOTLqGUqVhjqgrKQTgIDH/rmyfSCm8sY7eAzTbiHEJcbUFoWApC0nEEHSCCICiZmpaVl3JmaeQxLtDWdedUEISkcJUpWAAgMR+ubJ9IKbyxjt4DKSU9Iz8siakZhqalXMdm+wtLjasDgcFJJBwIgMfMXjaMs+5LzNbp7Ew0oodZcmmULQocKVJUoEEezAW/1zZPpBTeWMdvAH65sn0gpvLGO3gPfTa1RqolxdMn5eeS0Ql1Us6h4JJ0gKKCrDGA9kB8UpKElSiEpSMVKOgADjMBo9Yzyyjo8x4vPXTIpeBKVIZWZggjhCtiHMOHjgM/bd62jczRdoFYlKmlOlaZd1K1p7JAOsnh4xAZqAIAgOXtyfuKqffH++qgMbAXvmvq/tICh7uy+yPVgKIB/wDdd5jrc/nPxr0BKsBBO+TzTsec5fvbsAkMB1Dtv9u0v7mx3pMBkYAgEL3sOe2sfQSf4ZuA9e6Hzyy33Gb+KIBjN6m3vzjJypupSC9SnWZ9snDEBCtRzAng6xw8EAhEB0jycrn57lbbFTPv3aey251uqNowNivAEnRrNnCA1refrP5XkxXMFFLk8WZJGBAJ2rqdYaf7CVcEAgWGJwHuQHS3LK3hbmX1v0XAByTkWUvYYd1UgLc96AD16jpgEGzr53Lv86zXfTAaVAEA3W49/Qbq+9Sve1wDNQCUbyufFVuOuzlpUGaVL21T3FS80tlRBnXkda4VqHC0lWISngPCcdGAQHpgPVSqtVKTPtT9Mm3ZKdYUFNTDC1NrSRp0KThAPlu45l3Rftkuz9wygRNSb/iyKihIQ3NgJBKwjiUjHBWHW48HGICV4AgOXtyfuKqffH++qgMbAXvmvq/tICh7uy+yPVgKIB/913mOtz+c/GvQEqwEE75PNOx5zl+9uQCQwHUO2/27S/ujHekwGRgCAQvew57av9BJ/hkQHr3QueSW+4zfxRAOtc9GarduVSjugFFQlXpYg6B8q2UcOnowHMOal3paZdlnklDzC1NuJOIIUglJGn2RAO9ufVoz2U3iK3AtdKnn2AnWKlJQ5g8nEH3oxcOGEBrO+5Ww3bVu0MYYzU47OLxSccJdvZpwV9edEAtmVdANwZjW7SMCpMzPs7UDHuaFbRw9bp94kwHSoQHODOvncu/zrNd9MBt+7VlVauYlbrMlcImCzIyrbzHizmyOstzVOJwVjogGA9TzKDoVLlQ7SA33LXKa1MupWelrd8Y2VQWhyY8Zd2p1mwUp1etTh76Ayt/1d2jWPX6q0CXZGnzL7eqdU6yGlEYHThpgOZSlKUoqUcVKOJJ4STANJu77vuXF32Ai4q/tahPzbr7Kpdt4tIlg2vUSMGyFa5A1uuPARogK793MSJ2VfsmoqMm8+hudlJ9SStlpagFOtOAJ1whOkoOnoEwDL2rbNKti3ZCgUpvZSFOaDLKTwnDSpSjxqUolRPRgMrAEBy9uT9xVT74/31UBjYC9819X9pAUPd2X2R6sBRAP/uu8x1ufzn416AlWAgnfJ5p2POcv3tyASGA6h23+3aX90Y70mAyMAQCF72HPbV/oJP8ADIgPXuhc8kt9xm/iiAemA53bwFvGg5vXJKhsNszEyZ1gDg1JoB7RiT/EowEw7kFcKZy6KEtaiHG5edYRiNUFBU06cOHFWujpQGub59dTOZj0+lIViml09G0AXiA5MLUsgp/hVqBPtjCAsbm9vGoZnP1ZSApujSLi0qIx1XZg7FOGnQdQrgHagOcGdfO5d/nWa76YC7lRm7XstahPztHlZaadqDSGHRNBZCUoVrAp1FIgJK9dTMbyTS//AAf8LANXltcs7c9h0O4J5ttqbqcqiYebaBDaVK4k6xJw92Ay9dpTNXos/SnwC1Py7ssvWAUMHUFGlJ4eGA5kV2jT1ErM7SJ9stTkg+5LvoUCCFNqKTw8RwxEBmbEzLvOxagqdtuoLlS5h4xLKAcYdA4No0rrT7fCOIwDSZa74NsVlTFPvGW/I59eCPzBslcktXRVj17WPs6w9kQDDNOtPNIdaWlxpxIU24ghSVJUMQQRoIIgKoAgOXtyfuKqffH++qgMbAXvmvq/tICh7uy+yPVgKIB/913mOtz+c/GvQEqwEE75PNOx5zl+9uQCQwHUO2/27S/ujHekwGRgCAQvew57av8AQSf4ZEB690LnklvuM38UQD0wCeb69uIlruodfab1RUZNUs+oYAKcll4pJ4ydR0D2gIDVN0usIp+cclLrUlKalKzMrpBJKtTapAw4NLUBru8JWDVs47nmNcrSzNeKIJTq4CWQlnDD2Cg6YBg9ym3Ey1m1qvrbweqU4JZpzrT8lLIB0YdcOvdVjj0BAMbAc4M6+dy7/Os130wGItKxLuu+YmJe26Y7U3pVAcmEMlIKEqOAJ1injgNm9XnOj0Um+m128A8GT9IqVGyxtul1OXVK1CTkm2pmXXhrIWMcUnAkQG4QEKZ67uFNzBe/PKO+3TLnSgJdccB2E0lIwQHtXSlaQMAsA6NBHBgCc3pl7eFl1EyNyU12RcJIaeI1mXQONp1OKF+4YDXYBxdzbMKcq1vVG0J94uuUTUfppWcVeKukhTYx06rbnB0NYCAY6AIDl7cn7iqn3x/vqoDGwF75r6v7SAoe7svsj1YCiAf/AHXeY63P5z8a9ASrAQTvk807HnOX725AJDAdLLevC0UUCmIXXKelaZRgKSZpkEENpxB66

Скачать книгу