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in supporting. Being an independent fund gave Propel agility to make decisions faster and more effectively, which brought more and higher quality investments to the Group.

      Looking forward, the expectation for Propel is that it continues to invest in fintech businesses that provide strategic value and financial returns for BBVA. Thanks in large part to Propel, BBVA has a better insight into the talent and capital that can help it build projects to continue transforming itself.

      Do you want more details about this case? Find additional highlights from these interviews at www.howbanksinnovate.com.

Photograph of Javier Rodríguez Soler.

       Javier Rodríguez Soler, CEO, BBVA USA

Photograph of Jay Reinemann.

       Jay Reinemann, General Partner, Propel Venture Partners

      As a partner at Propel, Jay has led investments in Coinbase, Neon and DocuSign, among others. Before BBVA spun off the fund and became a limited partner, Jay led BBVA Ventures including the bank's acquisition of Simple. Prior to Propel, Jay held several positions at Visa in digital transformation, emerging projects, and ecommerce. As head of the Visa Corporate Ventures and Strategic Alliances Group he led investments in information security, mobile and payments technology companies.

Photograph of Ricardo Forcano.

       Ricardo Forcano, former CIO

       Key Figures

       Total assets: €730 billion

       Number of customers: 80 million

       Number of branches: 7,500

       Number of full‐time employees: 120,000

       (Approximate as of 2020)

      BBVA was founded in 1857 and is today one of the largest financial institutions in Spain. In addition, it is the largest financial institution in Mexico and it also has a significant operation in South America and the US. It also owns 49.85% of Turkey's Garanti BBVA.

      BBVA's purpose is to bring the age of opportunities to everyone, with six strategic priorities: improving its clients' financial health, helping its clients transition toward a sustainable future, reaching more clients, driving operational excellence, having the best and most engaged team and having a focus on data and technology. Their overarching value is that the customer comes first, ‘we think big and we are one team’. Its responsible banking model aspires to achieve a more inclusive and sustainable society.

       ‘It was necessary to stop being a spectator and become a player in the ecosystem.’

      Ricardo Forcano, former CIO

      In 2009, parallel to the global financial crisis and at a time when the concept of fintech did not even exist, BBVA had a vision that would radically change the course of its strategy: in a few years a structural crisis was going to occur in the traditional banking business model. Predictably, not only would it be necessary to compete with traditional banks, but all kinds of technology companies, from giants like Google to small startups that were going to enter the financial business. In Silicon Valley, some companies were starting to build interesting financial services projects, especially in the world of payments, and BBVA felt the need to be connected with all the innovation that was emerging there. The need went beyond simply thinking about how to compete with these new companies, but was much more structural. How could a bank change the way it works to adapt to the way these companies use technology?

      At that time balance sheet investing, CVC (corporate venture capital), e.g. direct investment by large corporations in external startups, already existed in other industries. BBVA began to explore the strategic initiative of setting up a separate venture capital fund to better understand incipient competitors, without losing sight of the fact that the fund also had to function at a financial level in order to be sustainable and to be a relevant player in the startup ecosystem.

      After this experience, BBVA decided to start investing directly in startups. BBVA completed investments in companies such as SaveUp, FreeMonee and SumUp. SaveUp was a startup that partnered with financial institutions to apply gaming techniques to encourage savings, debt reduction and financial education. FreeMonee developed a consumer gift network for retailers to offer gifts to their consumers through their banks. SumUp is a global technology company and the leading mobile point‐of‐sale (mPOS) company in Europe. Thanks to SumUp's technology, small merchants around the world can accept card payments anywhere

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