LITMIR.BIZ

ACKNOWLEDGMENTS

      I would like to start off by thanking my wife Eun Joo for suggesting writing this book in the first place and for her continued counsel as I worked through it. My little daughter Ira, for her wide‐eyed curiosity for what Baba was up to, hammering away at his laptop early morning and late night. The thought of walking her into a bookstore someday and showing her the book that her daddy wrote has been motivation enough!

      I'd like to thank my father, who was the first person to read the drafts and who suggested I write bits of fiction within the book, which I did, my mother and my sister for the constant positive reinforcement. My brother‐in‐law Yashodeep, and close friends Mihir and Leslie for taking the time to read through the draft in meticulous detail and for making game‐changing suggestions.

      In my Coca‐Cola family, I'd like to acknowledge Iain McLaughlin for pushing me to publish the book, Claudia Lorenzo for allowing me to spend the time I needed on the book, Belinda Ford for reading through and surfacing questions I would not have seen otherwise.

      And finally, I would like to thank the leaders and colleagues at Coca‐Cola, Lazada‐Alibaba and McKinsey for being incredible teachers and allowing me to learn the things that formed the foundations of this book.