LITMIR.BIZ

Chapter 1

      Getting a Handle on Apple Services

      IN THIS CHAPTER

      Apple’s known for their capability to surprise us. Remember the small all-in-one computers that looked like lollipops on people’s desks? Surprise! iMacs were a HUGE hit and helped pull Apple from the brink of obscurity. How about that little white rectangle with the circular dial on the front that held thousands of songs on it? You know, the thing Steve Jobs called an “iPod,” which made you toss your CD Walkman in the trash? Surprise! Or how about the surprise of surprises: this time a black rectangle with a touchscreen that could not only hold your songs but also let you place phone calls while you surfed the web with a real web browser? Again, I say, surprise!

      Apple's move into the multimedia market — providing music, movies, magazines, games, and the like for their legions of users (that is, fans) — wasn’t exactly a surprise. But their enormous success has been. Let’s find out together just what Apple services are and what they provide.

What Are Apple Services?

      Apple services are not religious gatherings designed to spread the good news of the Cupertino company’s wares, even though some Apple afficionados may appear to worship everything they do. In this case, these services are software platforms designed to deliver a particular set of goods to a customer.

      Are you a music lover who wishes you could take all your music everywhere you go, but you don’t want to clog all your devices with gigabytes of songs? Would you like to take a photo on your iPhone and instantly share it with someone across the globe? Apple can provide these types of amenities to customers through their services.

      Apple’s services include the following:

      Each of these services is designed to meet a customer’s needs in the simple and intuitive style Apple is known for. They’re also made to work seamlessly across the spectrum of Apple’s hardware devices, allowing you to move from device to device while barely skipping a beat. For example, you can watch a movie on the train after work, and then pick up right where you left off on your Apple TV the minute you walk into your apartment.

      To a large extent, these services also work across non-Apple devices. Let’s say you’re at a friend’s house working on a spreadsheet in Numbers on your iPad, but its battery dies (and, of course, you left the charger at home). No worries: Just fire up the web browser on your friend’s PC, log in to iCloud.com, open Numbers from there, and get straight back to work — picking up exactly where you left off when your iPad decided to take a nap.

Now that’s not just service with a smile but services that cause a smile. :)

Apple Services in a Nutshell

      In this section, I introduce you to each of the aforementioned services. Getting the proverbial ten-thousand-foot view will help you get a quick idea of what each brings to the table. If you’re eager to read about a particular service, feel free to flip to the chapter or chapters dedicated to it.

      Apple Music

      Luckily, Apple doesn’t make you do much guesswork when it comes to knowing the main thrust of a service — simply read its name. Apple Music does exactly what you think it does; broadly speaking, it grants you access to music. And not just some music and not just a few select tracks. Instead you have access to lots and lots of music — to the tune (pun intended) of more than 70 million songs and counting.

      Apple Music launched in 2015 and quickly gained a little over 6 million subscribers. By June 2020 those numbers were just over 70 million. Apple must be doing something right, yes?

Apple Music, shown in Figure 1-1, allows you to sync all your music across your devices even non-Apple ones, such as an Android smartphone or tablet. You can even sign into your Apple Music account in iTunes for Windows.

      You can also create playlists of your favorite songs, and even listen to those curated for you by Apple based on your listening habits. Take a gander at Chapter 3 to learn all about Apple Music.