Instagram For Business For Dummies - Eric Butow

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business accounts often showcase one image style, such as...FIGURE 3-3: Instagram business accounts often stick to a color scheme (left), o...FIGURE 3-4: Type a business name in the Search field, and look for its Instagra...FIGURE 3-5: A business profile can display buttons for Contact or Email, and ot...FIGURE 3-6: A simple content calendar set up in Excel.FIGURE 3-7: This content calendar shows a one-month plan for an outdoor equipme...FIGURE 3-8: Many platforms, such as Hootsuite, offer a dashboard so you can see...

      4 Chapter 4FIGURE 4-1: Now you can take your photo.FIGURE 4-2: The Filter screen.FIGURE 4-3: Swipe up and down in the Manage Filters screen to view the entire l...FIGURE 4-4: The tool name appears above each tool icon.FIGURE 4-5: Use the slider bar in the Adjust screen to change the photo's persp...FIGURE 4-6: Tap the color dot to select a color for your photo shadow.FIGURE 4-7: Add details to your photo here.FIGURE 4-8: The photo appears in your new post.FIGURE 4-9: The thumbnail of the selected photo appears dimmed.FIGURE 4-10: The select multiple icon in the viewer is blue and the other viewe...FIGURE 4-11: The most recently selected photo appears in the viewer.FIGURE 4-12: The filter name appears above the filter thumbnail image.

      5 Chapter 5FIGURE 5-1: If you want to record silent videos, tap Don’t Allow.FIGURE 5-2: Tap Cancel if you decide you don’t want to record a video.FIGURE 5-3: The black recording bar appears directly below the viewer.FIGURE 5-4: Begin playing the video by tapping the play icon.FIGURE 5-5: Frames that aren’t selected appear dimmed.FIGURE 5-6: Your video frame appears as a thumbnail in the upper-left corner.FIGURE 5-7: The video plays on the home screen.FIGURE 5-8: The selected video thumbnail image is dimmed, indicating that it’s ...FIGURE 5-9: The first video plays automatically in the Filter screen.

      6 Chapter 6FIGURE 6-1: Instagram displays all Facebook friends who are available to follow...FIGURE 6-2: Instagram can pull contacts from your phone’s saved contacts for yo...FIGURE 6-3: The Explore page displays reels, stories, videos, and posts you mig...FIGURE 6-4: Search by Top, Accounts, Tags, and Places.FIGURE 6-5: After you follow an account, Instagram presents similar accounts yo...FIGURE 6-6: You can see a competitor's followers by tapping its number of follo...FIGURE 6-7: Sometimes brands re-post user-generated content like this one by @m...FIGURE 6-8: Followers you haven't followed back have a blue Follow link to the ...FIGURE 6-9: Search hashtags to see Instagram’s suggestions of other more specif...

      7 Chapter 7FIGURE 7-1: The Post menu on an iPhone or iPad (left) and the Share menu on an ...FIGURE 7-2: You can embed your photo or video here.FIGURE 7-3: Your caption appears at the top of the Comments.FIGURE 7-4: The comment options push the comment to the left.FIGURE 7-5: The number of selected comments appears in the blue bar.FIGURE 7-6: Use this menu to block someone from commenting.

      8 Chapter 8FIGURE 8-1: The Instagram Direct icon is located at the top right of your home ...FIGURE 8-2: Create a message by tapping the pencil in the upper right.FIGURE 8-3: Select the message recipients.FIGURE 8-4: Type a message in the Message box at the bottom of the page.FIGURE 8-5: Tap Camera at the bottom of the main Direct page.FIGURE 8-6: Tap or hold down the white button to take a photo or video, respect...FIGURE 8-7: Add text to your photo by tapping the Aa.FIGURE 8-8: Send a message to your close friends by tapping the Close Friends i...FIGURE 8-9: Choose photos or videos from your camera roll.FIGURE 8-10: Choose how you would like your message to be viewed.FIGURE 8-11: On an iPhone, reveal the GIF button by tapping the black + button ...FIGURE 8-12: Select from the suggested GIFs or can search for other GIFs.FIGURE 8-13: Press and hold the microphone icon while recording your voice mess...FIGURE 8-14: Enter the name of the group to save it for future messages.FIGURE 8-15: Live Chat contacts can choose whether to answer or dismiss the cal...FIGURE 8-16: The number in the red circle tells you the number of new direct me...FIGURE 8-17: Deleting a message on an iPhone.FIGURE 8-18: Your message requests.

      9 Chapter 9FIGURE 9-1: Hashtags can go in the caption (left) or below the caption in the c...FIGURE 9-2: The Top Posts area displays the most popular posts using a particul...FIGURE 9-3: Store hashtags in a notes app (left), an email message (middle), or...FIGURE 9-4: Iconosquare offers several ways to track hashtag analytics. FIGURE 9-5: Sprout Social can display your most used and most engaged hashtags....FIGURE 9-6: Tailwind offers several in-depth hashtag analytics, but only at the...FIGURE 9-7: Track your competitors’ hashtags in a simple spreadsheet to generat...FIGURE 9-8: RiteTag suggests hashtags for you based on the hashtag you entered.FIGURE 9-9: Searching for a popular hashtag can reveal influencers who may have...FIGURE 9-10: @jenns_trends tells followers that they can enter her contest by u...FIGURE 9-11: Search results for the hashtag #learnfromjenn.

      10 Chapter 10FIGURE 10-1: This photo ad has a Learn More call-to-action link that links to t...FIGURE 10-2: This video ad has a Sign Up call-to-action link that links to the ...FIGURE 10-3: The 1/5 in the top-right corner of the image and the five dots bel...FIGURE 10-4: Instagram Stories ads have a call to action at the bottom of the s...FIGURE 10-5: The meter displays the ad's estimated daily reach based on the dem...FIGURE 10-6: Using people in your ad helps to forge a connection with your audi...FIGURE 10-7: A pop of bright color will get your ad noticed.FIGURE 10-8: The smile of this doctor conveys warmth and trust.FIGURE 10-9: Photos with bad lighting should never be used as an ad.FIGURE 10-10: Blurry or grainy photos are almost impossible to fix. Never use t...

      11 Chapter 11FIGURE 11-1: Tap the blue Promote button to start the ad process.FIGURE 11-2: Choose the destination for your ad, and then follow the prompts to...FIGURE 11-3: The main Ads Manager page.FIGURE 11-4: You can create a new campaign or use an existing one.FIGURE 11-5: Enter a new campaign name.FIGURE 11-6: Enter a new ad set name if it hasn't been pre-populated for you.FIGURE 11-7: Choose how much you want to spend and the schedule for the ad set.FIGURE 11-8: Use the Search Locations field to type the location(s) you want to...FIGURE 11-9: Choose other demographics, such as age and gender.FIGURE 11-10: Deselect all options except Instagram if you want to run an Insta...FIGURE 11-11: Select the account on which you want to run the ad.FIGURE 11-12: Deselect every option except Instagram in the Platform section.FIGURE 11-13: Deselect every option except Instagram Stories in the second Plac...FIGURE 11-14: You can split-test your ad in two ways.FIGURE 11-15: Facebook will create two campaigns to test.FIGURE 11-16: Set the total lifetime budget and test schedule.FIGURE 11-17: The Promotions area of Instagram shows only active campaigns in t...FIGURE 11-18: The Promotions page (left) shows information about your promotion...FIGURE 11-19: Click View Charts under your campaign name to see more campaign r...

      12 Chapter 12FIGURE 12-1: Include your contest rules and terms of entry directly in the post...FIGURE 12-2: Detailed contest rules may be referenced as a link to a website or...FIGURE 12-3: A contest may include multiple criteria to submit a complete entry...FIGURE 12-4: Contest hashtags for different brands demonstrate the unique quali...FIGURE 12-5: Your images should match the theme of your contest.

      13 Chapter 13FIGURE 13-1: Access Linked Accounts from the Account page (left), and then use ...FIGURE 13-2: Share your Instagram post to other platforms by tapping the approp...FIGURE 13-3: Add links to your social media profile on your website.FIGURE 13-4: Social media share buttons for a variety of networks are available...FIGURE 13-5: This website has its Instagram feed embedded on one of its web pag...FIGURE 13-6: The bottom of this flyer shows several ways to contact the busines...FIGURE 13-7: Custom graphics with text overlays can be helpful when announcing ...FIGURE 13-8: Posting photos highlighting a certain feature of an event can get ...FIGURE 13-9: Include signs with your event hashtag to encourage people to post ...FIGURE 13-10: Custom graphics with text overlays can call attention to your pro...FIGURE 13-11: Instagram Stories are the perfect place to post 24-hour specials ...FIGURE 13-12: The Instagram Insights button is below your bio on your profile p...FIGURE 13-13: The Insights page displays results from the past week for your In...FIGURE 13-14: This Excel spreadsheet shows key metrics that are being tracked.FIGURE 13-15: Iconosquare offers more options than Instagram Insights for data ...FIGURE 13-16: The Sprout Social dashboard offers easy-to-understand reporting f...

      14 Chapter 14FIGURE 14-1: View stories by tapping a profile picture at the top of your newsf...FIGURE 14-2: Tap or hold down on the white circle to take a photo or video, res...FIGURE 14-3: Send your story as a disappearing message to an individual user or...FIGURE 14-4: Swipe up from the bottom of the Instagram stories screen to see ph...FIGURE 14-5: Tap the Aa icon to create a text-only post.FIGURE 14-6: You can save your story before you post it.FIGURE 14-7: You can save your story after you've posted it as well.FIGURE 14-8: Send a direct message

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