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href="#ulink_181c1fb6-3216-5aee-b46b-250edff194aa">16 Ibid.

      20 17 Ibid.

      21 18 Ibid.

      22 19 Ibid.

      23 20 Ibid.

      24 21 Ibid.

      25 22 Thompson, Ben. 2017. Episode 124, “Exponent.” Retrieved from http://exponent.fm/esispode‐124‐thewatch‐the‐iphone‐the‐beatles.

      26 23 Auletta, Ken . Frenemies: The Epic Disruption of the Ad Business (and Everything Else) . New York: Penguin Books.

      27 24 Smith, Mike . 2015. Targeted: How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers . New York: AMACOM.

      28 25 Thompson, Ben. 2015. Retrieved from https://stratechery.com/2015/netflix‐and‐the‐conservation‐of‐attractive‐profits.

      29 26 Thompson, Ben. 2015. Retrieved from https://stratechery.com/2015/aggregation‐theory/.

      30 27 Auletta, Ken . Frenemies: The Epic Disruption of the Ad Business (and Everything Else) . New York: Penguin Books.

      31 28 Levitt, Theodore. 1970. “The morality(?) of advertising.” Harvard Business Review, July–August.

      32 29 Ogilvy, David . 1989. Confessions of an Advertising Man , 2nd ed. New York: Atheneum.

      33 30 Levitt, Theodore. 1970. “The morality (?) of advertising.” Harvard Business Review, July–August.

      34 31 Miller, Claire Cain and Bui, Quoctrung. 2017. “Switching Careers Is Hard: It Doesn’t Have To Be.” New York Times. Retrieved from http://www.nytimes.com/2017/07/27/upshot/switching‐careers‐is‐hard‐it‐doesn't‐have‐to‐be.html.

       Charles Warner

        What Changed?

        Digital‐Era Media Are Still “The Media”

        New Assumptions for the Digital Era

        Approaches

        Mission, Objectives, Strategies, and Tactics

        Types of Selling

      Chapter 1 covered the Internet’s and Google’s disruption of the marketing/advertising/ media ecosystem. The Internet also disrupted the way media salespeople sell advertising. In his book Googled: The End of the World As We Know It, Ken Auletta writes about a July, 2003, meeting in Google’s Mountain View, CA offices with Viacom’s CEO Mel Karmazin and Google’s Larry Page, Sergey Brin, and Eric Schmidt, then CEO of Google.

      A 2018 article in the Harvard Business Review titled “Ads that don’t overstep” articulated how the Internet changed marketing and, thus, changed how media is sold: