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predictions using regression models, which allow you to estimate one attribute based on the value of another. In statistical terms, regression models generate predictions of a dependent variable based on the value of an independent variable.

       Cluster subsets of a dataset into groups of similar entities. For example, a retail sales dataset may yield groups of customers who purchase similar types of products and spend similar amounts over time.

      Text data can be analyzed as well using a variety of techniques. A simple example is counting the occurrences of each word in a text. A more complex example is extracting entities, such as names of persons, businesses, and locations, from a document.

      Cloud Dataflow, Cloud Dataproc, BigQuery, and Cloud ML Engine are all useful for data analysis.

      Explore and Visualize

      Google Data Studio is useful if you want tabular reports and basic charts. The drag-and-drop interface allows nonprogrammers to explore datasets without having to write code.

      As you prepare for the Google Cloud Professional Data Engineer exam, keep in mind the four stages of the data lifecycle—ingestion, storage, process and analyze, and explore and visualize. They provide an organizing framework for understanding the broad context of data engineering and machine learning.

      Technical Aspects of Data: Volume, Velocity, Variation, Access, and Security

      GCP has a wide variety of data storage services. They are each designed to meet some use cases, but certainly not all of them. Earlier in the chapter, we considered data storage from a business perspective, and in this section, we will look into the more technical aspects of data storage. Some of the characteristics that you should keep in mind when choosing a storage technology are as follows:

       The volume and velocity of data

       Variation in structure

       Data access patterns

       Security requirements

      Knowing one of these characteristics will not likely determine the single storage technology you should use. However, a single mismatch between the data requirements and a storage service’s features can be enough to eliminate that service from consideration.

      Volume

      Some storage services are designed to store large volumes of data, including petabyte scales, whereas others are limited to smaller volumes.

      Single MySQL First Generation instances are limited to storing 500 GB of data. Second Generation instances of MySQL, PostgreSQL, and SQL Server can store up to 30 TB per instance. In general, Cloud SQL is a good choice for applications that need a relational database and that serve requests in a single region.

      

The limits specified here are the limits that Google has in place as of this writing. They may have changed by the time you read this. Always use Google Cloud documentation for the definitive limits of any GCP service.

      Velocity

      Velocity of data is the rate at which it is sent to and processed by an application. Web applications and mobile apps that collect and store human-entered data are typically low velocity, at least when measured by individual user. Machine-generated data, such IoT and time-series data, can be high velocity, especially when many different devices are generating data at short intervals of time. Here are some examples of various rates for low to high velocity:

       Nightly uploads of data to a data

       Hourly summaries of the number of orders taken in the last hour

       Analysis of the last three minutes of telemetry data

       Alerting based on a log message as soon as it is received is an example of real-time processing

      If data is ingested and written to storage, it is important to match the velocity of incoming data with the rate at which the data store can write data. For example, Bigtable is designed for high-velocity data and can write up to 10,000 rows per second using a 10-node cluster with SSDs. When high-velocity data is processed as it is ingested, it is a good practice to write the data to a Cloud Pub/Sub topic. The processing application can then use a pull subscription to read the data at a rate that it can sustain. Cloud Pub/Sub is a scalable, managed messaging service that scales automatically. Users do not have to provision resources or configure scaling parameters.

      At the other end of the velocity spectrum are low-velocity migrations or archiving operations. For example, an organization that uses the Transfer Appliance for large-scale migration may wait days before the data is available in Cloud Storage.

      Variation in Structure

      Many business applications that use relational databases also have limited variation in data structure. For example, all customers have most attributes in common, such as name and address, but other business applications may have name suffixes, such as M.D. and Ph.D., stored in an additional field. In those cases, it is common to allow NULL values for attributes that may not be needed.

First_name Last_name Street_Address City Postal_Code
Michael Johnson 334 Bay Rd Santa Fe 87501

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