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      Copyright © 2020 by David Meerman Scott. All rights reserved.

      Published by John Wiley & Sons, Inc., Hoboken, New Jersey.

      Published simultaneously in Canada.

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       Library of Congress Cataloging-in-Publication Data:

      Names: Scott, David Meerman, author.

      Title: The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly / David Meerman Scott.

      Description: Seventh edition. | Hoboken, New Jersey : John Wiley & Sons, [2020] | Includes index.

      Identifiers: LCCN 2019053589 (print) | LCCN 2019053590 (ebook) | ISBN 9781119651543 (paperback) | ISBN 9781119651611 (adobe pdf) | ISBN 9781119651604 (epub)

      Subjects: LCSH: Internet marketing. | Internet in public relations.

      Classification: LCC HF5415.1265 .S393 2020 (print) | LCC HF5415.1265 (ebook) | DDC 658.8/72—dc23

      LC record available at https://lccn.loc.gov/2019053589

      LC ebook record available at https://lccn.loc.gov/2019053590

For the Scott women

       my mother, Carolyn J. Scott; my wife, Yukari Watanabe Scott; and my daughter, Allison C.R. Scott