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      In scientific writing, we focus on the content of the message. The point is not to impress the reader with the prose, but to render the prose invisible while making the content foremost. This type of writing can be as difficult to do well as literary writing because you need to be concise without omitting important information; you need to choose your words carefully so they engage the reader without obscuring your point; you need to say enough to let your reader understand your message without being repetitive.

Another difference among the various types of writing is that, when we write scientifically or technically, we generally rely on a vocabulary specific to the topic at hand. Professionals understand this wording, but others are not likely to be as conversant with the terminology. This is one of the reasons that scientific writing has the reputation of being incomprehensible—you need to know the jargon. (The concepts are also complex and may be hard to understand, which does not help.) Actually, technical terms are helpful because they let us communicate complex ideas clearly in a few words, although if you do not know the meanings of the words, the prose is meaningless or, at best, difficult.

Using APA Style

A further difference between scientific or technical writing and less formal writing is that, in science, authors typically follow a specific format in preparing reports. In psychology, for instance, authors use guidelines that appear in the Publication Manual of the American Psychological Association (American Psychological Association [APA], 2020), commonly just called APA Style. (Some other disciplines, such as sociology, education, and nursing, also use APA style.) Research reports usually include six sections, as described in Table 1.1.

Table 1.1 Typical Sections in an APA‐Style Research Report

Section of the report	What the section contains
Title page	The title of the paper, the names of authors, and the affiliations of the authors
Abstract	A brief overview of the entire project of about 150–250 words
Introduction	The background and logic of the study, including previous research that led to this project
Method	Minute details of how the study proceeded, including descriptions of participants, apparatus, and materials, and what researchers and participants actually did during the study
Results	A detailed statement of the statistics and other results of the study
Discussion	What the results tell us about thought and behavior
Reference	Where to find the work cited in the paper that relates to the present study

Most of the time, if a writer submits to a journal editor a manuscript that deviates from an expected style, the editor is not likely to reject the manuscript as unsuitable for publication. Instead, editors work with authors so that the final version of the manuscript is consistent with APA style (Brewer, Scherzer, Van Raalte, Petitpas, & Andersen, 2001). However, editors have commented that deviations from APA style often accompany problems with the content of a manuscript. So if you create a manuscript that fails to follow appropriate style, a reader who is familiar with (and used to) APA style may assume that you paid as little attention to your ideas as you did to the way you expressed them. In the workplace, employers have expressed similar sentiments, that poor writing reflects poor thought (College Board, 2004).

      According to the research of Brewer et al. (2001) on the use and the importance of APA style, writers are likely to depart from APA style in their presentation of research results and in citing references. So you should pay particular attention to these facets of your writing. If you write a paper in APA style that does not involve empirical research and data analysis, APA style can still apply. The structure of your paper is likely to have elements in common with the Introduction, Discussion, and Reference sections of a research paper, which we discuss in later chapters. Once you learn the basics of APA style, writing an effective paper might be easier than you anticipated because you will have a good sense of what belongs in a paper and where it goes.

      As you write for a professional audience, keep in mind that readers are willing to be convinced with persuasive arguments, but you have to convince them. Scientific writing entails presenting a series of logical arguments that follow from one another. At the end, your good logic is going to make a believer out of your reader. If we are going to accept the process of science, it means that when a writer offers a logical argument that is supported by good data, we should be willing to accept that argument.

Making a Credible Argument

      The difference between scientific writing and other writing has to do with the nature of how psychologists attempt to persuade readers. In everyday life, if you want you to change somebody's mind about something, there are several ways of doing it. One is to appeal to authority. That is, by quoting an expert (i.e., an authority), you can often convince people to believe you. After all, experts know more than others in their field of expertise. Unfortunately, experts can be wrong.

      You can also appeal to what “everybody” knows is true; some things are so obvious, they must be true. Unfortunately (again), there are some things that everybody knows to be true that simply aren't true.

You can also appeal to others' emotions. Politicians and advertisers do this all the time. Unfortunately (again), conclusions based on emotional appeals can make a person feel good about a decision that, ultimately, proves to be troublesome. Furthermore, such conclusions are often not very stable (Petty & Cacioppo, 1986).

      We should not simply believe the experts (even though they are probably right more than they are wrong in their areas of expertise). They should have to convince us with logical arguments. We should not simply trust our senses (even though a lot of what we feel to be true has some validity). We should not simply believe in what makes us feel good or reject what makes us feel bad; it should have logical validity.

      When trying to convince your reader of your arguments, you should engage the reader in critical evaluation of your ideas. Research has revealed that persuasion based on logic and on attention to important details leads to greater and longer‐term acceptance of an argument. This is the type of persuasion that you should strive for in your writing.

Different Types of Communication

      If you want to communicate with your audience, you need to know what your audience expects. Depending on whether you are writing, speaking, or presenting visually, your approach will differ somewhat, even if the underlying message is the same.

       Written Communication

      If you are writing a formal, APA‐style research report, as you would for publication in a journal, your reader will expect a structured presentation with considerable detail. The advantage of such a written presentation is that your reader can go back and review the background you cite, review your methodology to make sure it is sound, evaluate your results to judge if they are appropriate, and see if your conclusions are justified from your results and if they relate to the ideas you presented in your introduction. A written document is a permanent document that the reader can go back to at will.

      Professionals (including professors) expect the writing to be free from colloquial or informal expressions and to be entirely grammatical. You

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