The REAL TRUTH About Social Media - FastPencil Premiere

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company doesn’t have a YouTube channel, set one up. Take the time to fill out the profile with a compelling why-driven brand statement and a link back to your website. Then search for videos related to your company and mark them as “favorites,” which will aggregate them on your YouTube channel. Over time, your company can add more of its own video content.

      Actionable insight (personal): Create an account on YouTube and then, if you have a phone with a video camera, take a moment to shoot a short clip. Many phones allow you to one-click upload it to YouTube. If not, just download it to your desktop then go to YouTube, click “upload” and send your video to your new channel. Go on, indulge me here. You’ll likely get a thrill seeing yourself up there. Next, send an email to your closest friends and family with the link and ask them to share the video. You can track how many people viewed your video from the counter right on the page. This process will take roughly one hour, but it will be rewarding—and who knows where it could lead!

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