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Now, Amateur and Professional

       Why Create for the Net?

       2 THE SERIES CONCEPT

       Fatally Flawed Series Concepts

       Be Bold, Fresh, and Original

       So Where’s the Drama?

       You Need a Killer Title

       3 CREATING COMPELLING CHARACTERS

       Character Essentials

       Characterization

       Your Overall Character Landscape

       Leading Characters vs. Supporting Characters

       Drawing on Real Life

       Growing Your Characters

       4 CREATING THE WORLD OF YOUR SERIES

       Laying Out the Rules

       Reality vs. Believability

       Building on the Reality You Create

       What if I Want to Make an Animated Web Series?

       Animated Web Series: What’s Out There Now

       5 THE PILOT STORY

       Creating a Story That Tells and Sells

       Premise Pilot vs. Episode 10 Pilot

       You’ve Only Got a Few Minutes, so Be Economical

       Creating Memorable Character Introductions

       Story Structure: Beginning–Middle–End

       Putting It on Paper: Writing an Outline

       Pitch It Out Loud to a Friend or Three

       6 THE PILOT SCRIPT

       Building Your Script Scene by Scene

       Deviating from the Outline

       What Makes Good Dialogue: The 4 Cs

       Making Your Script Read Visually

       You’ve Got a First Draft. Time to Get to Work Again

       When Is It Ready to Be Shot?

       7 CHOOSING A VISUAL STYLE

       The Marriage of Style and Content

       Beginnings, Endings, and Transitions

       8 PRACTICAL CONCERNS: EQUIPMENT AND BUDGET

       Equipment: From the Bargain Basement to the Penthouse

       Cameras and Camera Accessories

       Sound Equipment

       Lights

       Editing Software

       Learning More about All This Equipment and How to Use It

       9 THE PILOT: PREPRODUCTION

       Casting: Finding Talented Actors When You Have No Budget

       Locations: Imagination Meets Reality

       Permits

       Developing a Shooting Schedule

       Revising the Script to Fit the Logistics

       Making a Shot List

       Props and Wardrobe

       Situations That Require Special Preproduction

       10 THE PILOT: PRODUCTION

       Dealing with the Unexpected

       Be Quick but Don’t Hurry

       Getting Enough Takes and Coverage

       You Aren’t the Only Genius on the Set

       Actors Aren’t Puppets

       Crew Members Aren’t Slaves

       The World Is Not a Set

       11 THE PILOT: POSTPRODUCTION

       The Rough Cut: Putting It Together

       The Rough Cut: Assessing What You Have

       Refining the Cut

       Postproduction Sound

       Adding Music

       Creating a Main Title

       12 BUILDING ON THE PILOT: COMING UP WITH EPISODE IDEAS

       Growing Your Series

       Growing Your Characters

       Learning from Each Episode You Shoot

       How Many Complete Episodes Do I Need before I Can Post My Series?

       13 MARKETING YOUR SERIES AND YOURSELF

       YouTube

       Beyond YouTube

       Publicizing and Marketing Your Series

       Festivals and Contests

       Should You Create Your Own Website?

       Selling and Marketing Yourself

       14 BUSINESS USES OF WEB SERIES

       Can You Sell and

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