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what you notice is that it feels a whole lot like starting over—even though your organization already exists, you have to now ask the very same questions you asked in the beginning: what are we doing here? What do we need in order to be able to provide what only we can provide? How should we organize ourselves now and what is the core offering that we can make?”

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      “A healthy organization,” Curt concluded, “will go through this cycle multiple times. The two ends of the loop are where organizations crash and burn. It’s easy to quit when you don’t know what you’re doing. The fun times are when you’re riding the curve up: when you know what you’re doing, people want what you’re doing, and it’s time to expand. The challenging times are in that opposite loop, when you’re rethinking everything you do as you seek a way to provide value today.”

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