Фабрика выбора - Ричард Шоттон

Скачать книгу

предоставлен ООО «ЛитРес».

      Прочитайте эту книгу целиком, купив полную легальную версию на ЛитРес.

      Безопасно оплатить книгу можно банковской картой Visa, MasterCard, Maestro, со счета мобильного телефона, с платежного терминала, в салоне МТС или Связной, через PayPal, WebMoney, Яндекс.Деньги, QIWI Кошелек, бонусными картами или другим удобным Вам способом.

      Сноски

      1

      Британское агентство по рекламе, маркетингу и связям с общественностью. – Если не указано иное, здесь и далее прим пер.

      2

      Euromonitor International – глобальная база данных рыночных исследований.

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

Скачать книгу