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      Three good ways to find an industry association online are:

      1. A general online search engine, e.g., Google, Yahoo!, Bing. Type in the keywords associated with your industry.

      2. An online directory, e.g., Yahoo! or Google. Look in subdirectories for “Business and Economy,” or Business-to-Business, or Business Directories. Check “Professional Organizations” as well as “Trade” or “Industry” Associations.

      3. The “Gateway to Associations” (asaecenter.org/Community/Directories/Associationsearch.cfm). This national association of associations maintains an online directory of trade and industry associations. A caution, however: This link may change because the site is frequently redesigned. You may need to dig around. Look for “Directories” and/or “Gateway to Associations.” Nevertheless, it’s often a better jumping-off point than a general search engine or directory, which may result in thousands of unrelated results or commercial “organizations” that aren’t genuine trade associations at all.

      Finding trade associations can be difficult because they often use names that aren’t obvious. For instance, if you type in the word “dog groomer,” you might not find what you want. So check other words, such as “pet groomer” or “veterinary.”

      When you search for associations, you may find a dozen or more, so start with groups that contain the name “National,” “International,” or “American,” rather than local organizations. Don’t be afraid to look at national trade organizations outside of your country as they often have information such as standards, glossaries, other site listings, and so on.

       Check It Out

      Check out USA.gov’s alphabetical list of associations: www.usa.gov/directory/tradeassc/index.shtml

      Or Yahoo!’s list: www.dir.yahoo.com/Business_and_Economy/Organizations/Trade_Associations/

      In addition to your industry association, you’ll find a substantial amount of industry information and data online. Of course, you’ll want to make certain the information is accurate and up-to-date. Be careful to rely on information from trustworthy sources, such as recognized market research companies. If possible, when using data from media sources (such as newspapers and magazines), find the original source of the data; journalists, after all, have limited space and have to edit information, often leaving out data that might be important for your planning.

Type of informationSourceWebsite
U.S. GovernmentCensus Bureauwww.census.gov
Federal Statistics Onlinewww.fedstats.gov
American Fact Finderwww.factfinder.census.gov
2007 Economic Censuswww.census.gov/econ/census07
Government Printing Office (access to all federal documents and regulations)www.gpoaccess.gov
Louisiana State University’s links to federal agencieswww.lib.lsu.edu/gov/index.html
Canadian GovernmentStatistics Canadawww.statcan.gc.ca
Canadian Censuswww.12.statcan.gc.ca/census-recensement/index-eng.cfm
U.S. Census Bureau state and local informationCounty Business PatternsQuick Factswww.census.gov/econ/cbp http://quickfacts.census.gov/qfd
Link to State Data Centerswww.census.gov/sdc
State/Local/Regional informationEach state government has a websitewww.state.[two-letter state code].use.g., www.state.ca.us for California www.state.md.us for Maryland
Library of Congress links to state and local government siteswww.loc.gov/rr/news/stategov/stategov.html
Links to state and local government sites (this is a private company)www.statelocalgov.net
Small Business Development Centerswww.asbdc-us.org (click on “Resources”)
S.E.C. Annual reportsS.E.C. Edgar databasewww.sec.gov/edgar.shtml
Company informationHoover’swww.Hoovers.com
Dun & Bradstreetwww.dnb.com
Supplier informationThomasNetwww.ThomasNet.com
eBay Business and Industrialhttp://businessebay.com
Yahoo! business-to-businesshttp://dir.yahoo.com/Business_and_Economy/Business_to_Business
Tradekey B2B directorywww.tradekey.com
B2B Yellow Pageswww.b2byellowpages.com
Trade associations and trade showsCenter for Association LeadershipTSNN—Trade Show News Networkwww.asaecenter.org www.tsnn.com

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