Контент-маркетинг. Новые методы привлечения клиентов в эпоху Интернета - Майкл Стелзнер

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      Гай Кавасаки (род. 1954) – один из первых сотрудников компании Apple Computer. Впервые решил использовать приемы религиозной проповеди в бизнесе и стал, таким образом, одним из пророков религии Apple. Автор книг: «Как очаровывать людей. Искусство влиять на умы и поступки» (М.: Альпина Бизнес Букс, 2012); «Стартап. 11 мастер-классов от экс-евангелиста Apple и самого дерзкого венчурного капиталиста Кремниевой долины» (М.: Манн, Иванов и Фербер, 2012).

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      Американский аналитический журнал, посвященный маркетингу и медиапространству.

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      1 американский галлон = 3,8 литра.

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      Первая компания, создавшая поисковую систему специально для блогов.

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      Дочерняя компания Amazon.com, собирающая статистику о посещаемости интернет-ресурсов.

      Источники

      1

      www.marketingpower.com/AboutAMA/Pages/DefinitionofMarketing.aspx, 2010.

      2

      Nielsen: U. S. “Ad Spending Up 4 % in Q1”, Radio Ink, октябрь 2010, www.radioink.com/Article.asp?idј1982517&spidј30800

      3

      Hughes, M. “Business Must Help Us Restore Trust”, Evening Gazette, 8 ноября 2010 г., www.nebusiness.co.uk/business-news/latest-business-news/2010/11/08/business-must-help-us-restore-trust-51140–27619359/

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      Beinhocker, E., Davis, I. & Mendonca, L. “The 10 Trends You Have to Watch”, Harvard Business Review, июль – август 2009, http://hbr.org/2009/07/the-10-trends-you-have-to-watch/ar/1

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