LITMIR.BIZ

       Chapter 15

      ‘Right,’ she said, a week later, to her audience of Arthur, Zoe, Sean and Biddy, plus a snoozing Trevor and Elvis, ‘I need an action plan!’

      She’d spent all week poring over the net and making muddled notes, but wasn’t much closer to coming up with a cohesive plan. All she’d succeeded in doing was having long, restless nights tossing and turning. Usually her white and gull-grey decorated bedroom was her sanctuary. She’d deliberately painted it soothing, calming colours so it would be a quieter comparison to the café’s more frantic decoration downstairs. But since going to Blue Elephant’s launch, sleep had evaded her. She’d lain awake until the first heavy steps and squawks of the herring gulls sounded on the roof. Then she’d fallen into an uncomfortably heavy slumber punctured by weird dreams of Jed running up and down Blue Elephant’s spiral staircase.

      This morning, she’d woken, unrefreshed, to a turquoise sea and a sun so bright it hurt her eyes. It seemed Arthur was right, spring was determinedly on its way. And, with the better weather, came tourists. It was time to do something positive.

      ‘We need an action plan,’ declared Arthur, his eyes gleaming. ‘We’ll show the buggers.’

      ‘Way to go, Granddad!’ giggled Zoe.

      He harrumphed and pushed his specs back up his face. ‘Yes well, you know what I mean.’

      Despite the sunny weather, her little gang of faithfuls had congregated in the café to discuss what could be done.

      There had been a noticeable dent in Millie’s trade already. The café had been deserted for much of the week. Once the season proper began, she anticipated she’d still be popular with tourists using the beach, but those window-shopping in town would favour Blue Elephant. She just hoped her dog-friendly policy would bring in a few customers turned away from the new boy on the block. The real crowning glory was Millie Vanilla’s sun terrace and its uninterrupted views across the bay. Once the weather really warmed up, it would be a huge asset – and one that a converted bank building most definitely lacked.

      To Millie’s disappointment, most of her regulars had jumped ship already. The Yummy Mummies hadn’t been seen all week and the knitting circle had been lured away by the promise of cheap pensioners’ specials. Even Zoe’s gang of girls seemed to prefer Blue Elephant. Zoe, however, was confident they’d return. Clare had reported back that staff actively pushed additional orders, asking if a giant cookie or slice of cheesecake was needed to go with their hot chocolate – and getting stroppy when their suggestions were refused. To make matters worse, in Clare’s opinion, the staff had made it clear that once everything had been eaten and drunk, customers should make themselves scarce. It turned out Blue Elephant wasn’t tolerant of a group of schoolgirls loitering over one drink all afternoon.

      Stick all that in your trendy pipe and smoke it, Millie had thought. Even with your hot Italian barista, the fight is on!

      Buoyed by the realisation that not all was perfect in the rival camp, Millie distributed coffee, tea, hot chocolate, a specially made upside-down pineapple cake and dog biscuits and called the meeting to order. She outlined a few thoughts but explained she was open to anything they could suggest.

      ‘So, anyone got any ideas? Anything to say?’

      ‘Cake’s brilliant,’ Sean said, through a mouthful.

      ‘Not quite what I had in mind, Sean, but thank you for the compliment.’

      ‘Cheaper prices,’ Biddy yelled out, making Trevor jump. ‘Or free things?’

      ‘Good point, giveaways always go down well,’ Zoe agreed.

      ‘I can’t do that indefinitely, Millie pointed out. ‘I haven’t got the luxury of the profit margins Blue Elephant will have.’

      ‘Could you buy any supplies in more cheaply, my dear?’

      ‘No, Arthur. That’s one thing I’m not compromising on. Organic produce and homemade food. That’s what people know me for.’

      ‘And quite rightly so.’ Arthur put his hand on Millie’s. ‘But I’m happy to have a look at your accounts. See where economies can be made.’

      ‘Thanks, Arthur. I’d appreciate that. I’m pretty good at them, but a fresh pair of eyes might help.’

      ‘Ice-cream in the summer?’ Sean put in.

      Millie pulled a gloomy face. ‘I don’t want to encroach on the Icicle Works,’ she said, referring to the ice-cream parlour. ‘And besides, I don’t want to wait until the summer before getting anything new going.’ She paused, thinking. ‘I could add in an ice-cream option with my apple pie or fresh strawberry tart, though, couldn’t I? Good idea, Sean!’

      Sean blushed rosily and concentrated on eating his cake.

      ‘What about themed weeks?’ Zoe added. ‘You know, something to go with Valentine’s Day.’ At this she and Sean glanced at each other and giggled.

      ‘That’s an interesting idea,’ Millie said, slowly. ‘What sort of thing did you have in mind?’

      Zoe shrugged. ‘I dunno. Heart-shaped biscuits?’

      ‘Pink iced cupcakes?’ Sean said. As his reward Zoe hugged his arm to her and kissed him soundly on the cheek.

      ‘Love Heart sweeties on the tables,’ Biddy added, somewhat unexpectedly.

      ‘And heart patterns in the froth on the coffee!’ Zoe said, bouncing on her seat with excitement. ‘It could so work! Clare and the gang would love it.’

      ‘And it wouldn’t cost too much extra on top of your usual outgoings,’ Arthur added, ever

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