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      Shopped

      THE SHOCKING POWER OF BRITISH SUPERMARKETS

       Joanna Blythman

       Dedication

       For Lynda and Nick

      Contents

       Cover

       Title Page

       13 Bright red meat

       14 Our weekly bread

       15 Gastro-gap

       SUPERMARKET WORKERS

       16 My big welcome

       17 Life on the checkout

       SUPERMARKET SUPPLIERS

       18 Climate of fear

       19 Extracting the best deal

       20 Pay to play

       21 Green beans from Kenya

       22 Get it in writing

       23 You’ve been category managed

       24 Business as usual

       SUPERMARKET WORLD

       25 Pruning horticulture

       26 Market grab

       27 A perfect world

       28 Variety is not the spice of life

       29 First stop Europe

       30 Next stop the world

       SUPERMARKET CULTURE

       31 The new community

       32 That’s supermarket price

       33 Take our word for it

       34 Safety in numbers

       35 Meet the locals

       36 Race to the bottom

       SUPERMARKET FUTURE

       37 Retail domination

       38 Big day out

       39 Tesco world

       Supermarket solutions

       Supermarket responses

       Index

       Acknowledgements

       About the Author

       Notes

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