LITMIR.BIZ

Скачать книгу

of current business norms.

      Matt Malouf is an evangelist for a totally different type of business – one that puts the happiness of the owner first and foremost. One that produces mountains of money without valleys of mental stress. One that enables you to use your time so well that you achieve far more than you ever have before, and yet paradoxically have more leisure time, not less.

      Of course, the book world is full of authors proffering the secret to this and that, promising complete business and life transformation for 20 bucks. Why should you believe that Matt Malouf actually knows what he's talking about?

      His experience, for one. Matt has built not one, but several successful businesses from scratch. No mean feat.

      He is also one of the most eminent business coaches in the world, helping literally hundreds of entrepreneurs each year build both a better business and a better life.

      The Stop Doing List features some of the advanced, highly effective strategies that other business owners have paid thousands of dollars to learn in Matt's courses, and yet are yours for a fraction of that price. What a bargain.

      If you yearn to own a company that creates serious wealth without taking over the rest of your life, you are going to need to do things very differently from the typical business owner. This book truly shows you how.

      Reading The Stop Doing List should be right at the top of your Start Doing List.

Siimon Reynolds,Best-selling author ofWhy People Fail

      INTRODUCTION

      If you're like most business owners I work with, you probably got into business to earn more money, have more time and find more freedom. However, many business owners feel like they've lost control of their business and life.

      Rather than earning more money, they're making less than they did when employed – and are often losing money in the bad years. If they have an employee or two, often they're paying them more than they pay themselves.

      Rather than having more time, they're working longer hours, up to 70 or 80 a week, sacrificing a social life, their health and even family to keep their business running.

      Rather than having more freedom, they find themselves tied down to the business, unable to take a day off, let alone a holiday, for fear their business will suffer.

      Rather than the growing, healthy business they dreamed of having, they're stuck in a business suffering from:

      • low profit (or even losing money)

      • no growth

      • stagnation.

      Meanwhile, as business owners, they:

      • can't exit their business

      • suffer from burnout

      • have health problems arising from stress.

      Since entering the world of business coaching and consulting, I've come across these problems time and time again with my clients. As I watched them transform their businesses through doing less work every day, I was inspired to write this book.

      The Stop Doing List is not about giving you more work to do; rather, it's about identifying low-value tasks in your day-to-day routine, then stopping them. I've watched businesses rocket from stagnation to year-to-year growth through implementing these simple practices.

      Through this book you will:

      • get a clear assessment of your own value as a business owner

      • find a way to start decluttering your business

      • learn to implement a step-by-step Stop Doing List system in your business.

      Your Stop Doing List involves more than just delegating or outsourcing; it starts with your mindset. Far too often the restrictions in businesses come from the owners themselves. Part I goes in depth into the fears surrounding delegation – and how those mindsets can be changed.

      Then in part II we move into the Stop Doing List, a simple step-by-step system of working out what to stop doing. As you go through this system, you'll learn how to:

      • focus on the activities that truly generate the profit in your business

      • identify background tasks that simply distract you

      • only do the tasks you love, allowing you to love your business.

      Finally, in part III we set out the nuts and bolts of how you manage your people and your business effectively with a less-is-more approach, and how you actually find people for your team.

      The last thing I wanted to do was give you yet another book dealing only with theory, telling you what you should be doing but not how to implement the solutions. So please take the time to complete the exercises and answer the questions throughout the book. When you commit to the work you will achieve amazing results. I have also created a step-by-step guide to make it really easy to implement the Stop Doing List system, downloadable from www.stopdoing.com.au.

      I hope the Stop Doing List helps you find what you dreamt of when starting your business: freedom, increased profit and the time to spend on what is truly important to you.

      PART I

      YOUR MINDSET

      It's said that Einstein defined insanity as doing the same thing over and over again and expecting a different result. If this is true, then most business owners are insane. They turn up day after day to do the same job the same way, yet they hope to get improved results.

      Business owners often fall into the trap of working too deeply in their business rather than working on their business, believing this is the only way they can maximise profit. Beyond that, many business owners play out a different form of insanity, in which they try different things with the same mindset, and expect a different result.

      This mindset often creates frustration when business owners spend their time, day in and day out, doing the same low-value tasks. It almost becomes the culture of the business – incredibly difficult to break or replace with the mindset of growth, which always looks for a better way of doing business.

      Mindset's an important starting point because, when it comes to our business, our behaviour is driven by our emotion. Unless we adopt the right mindsets and have a different attitude and outlook, then we'll only play out insanity.

      No business can change overnight. Often it requires a series of small steps, beginning with the owner changing their mindset and implementing changes to the way they work. Correct mindsets, when multiplied by effective actions, equal amazing results. Once this process is started, businesses start seeing growth, little by little, bit by bit.

      Correct Mindsets × Effective Actions = Amazing Results

      CHAPTER 1

      GET INTO THE LEARNING ZONE

      Do you like to control every aspect of your business? While you may answer yes to this question, I am here to tell you that doing everything does not give you more control. If anything it reduces your ability to control your company, as you are spread so thin that things slip through the cracks. So you decide you need to let go and you try to delegate some tasks. You employ someone or outsource some tasks to someone, only for them to screw it up – again – so you are left to clean up the mess, and the little voice in your head says, ‘I told you it would be easier to do it yourself.'

      You see, in order for the Stop Doing List system to work for you (and it does work), you need to understand it's not as simple as telling somebody what to do. For the system to succeed you must be committed to behavioural change.

      In order to achieve a goal you have never achieved before, you must start doing things you have never done before. This behavioural change is required for you and your people, but inevitably it must start with you! This sounds easy, but if it were that easy there would be no need for this book. Behavioural change requires you to consistently do something different.

Скачать книгу