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      Marc Sniukas

      The Art of Opportunity

      Praise for the Art OF Opportunity

      “The Art of Opportunity is all about creatively discovering new growth opportunities for your company and crafting a collaborative strategy that will get you there. Not only is the content powerful, the design is stimulating for the eyes as well as the mind. Read this book and start innovating!”

      “The Art of Opportunity will help trigger strategic renewal inside your organization. Creative, inspiring, fresh, and empirically grounded, this playbook to growth is bound to be an executive reference for many years to come.”

      “From the coffee table to the conference table —The Art of Opportunity challenges our traditional business models and mind-sets while providing a path and approach to success.”

      “I love this book. Whether you're pushing an idea inside a large corporation, or creating your next big deal, this book gives you the framework, the tools, and the right questions to ask – not just to get you started – but to keep you going. In short, this book tells you how to organize your thinking with clarity, vision, precision and vigor.”

      “Clear, artful, and inspiring. A highly readable, practical, step-by-step guide for anyone who wants to identify, design, and launch strategic growth initiatives.”

      “Innovation-obsessed visual thinkers, unite! This book may be your bible.”

      “The Art of Opportunity presents compelling evidence, based on extensive experience, for the application of business design thinking by combining strategic innovation with inspiration from others. Their pragmatic approach offers existing businesses a framework to innovate or adapt in complex changing environments. Loved it!”

      “The Art of Opportunity is not just a book, but a road map helping to guide companies as they venture down the innovation path in search of new growth opportunities. It offers readers an actionable lens that includes the vital components of storytelling and what it means to take a user-centered approach in the new world of business model design thinking.”

      “The Art of Opportunity is not just another book on strategy! Sniukas, Lee, and Morasky created a practical tool to design future businesses. It is easy to read and use and spiced with brainstorming sessions you can run with your team. By using the book, I'm willing to bet companies can save fortunes on consultancy. Every business that wants to grow should go through this process.”

      “Visually beautiful, The Art of Opportunity is a fresh, new take on design thinking that offers practical tools for strategic innovation.”

      “This book will dramatically alter both your business and personal life as you experience the very useful approach to innovation and strategy. Get on board and enjoy this inspirational journey.”

      “The Art of Opportunity is not your typical strategy book. It offers a fresh approach to designing growth strategy with methods that are equally valuable to leaders of established businesses and new ventures.”

      “Opportunities abound. We confront them every day, but they rarely appear as opportunities and do not come with labels to identify them as opportunities. As a blind person myself, I'm excited that the authors of this book use visualization as a tool to bring opportunities into our businesses and lives. Read, learn, and imagine.”

      “The Art of Opportunity is a concise, richly detailed primer for organizations seeking growth through innovation, and change through disruption.”

      “Refreshingly pragmatic advice for business growth and development. This visualization approach was successful in aligning resources to solve my complex business issue.”

      “The Art of Opportunity humanizes business innovation in its approach and accessible, visual presentation. A must-read for entrepreneurs who aim to disrupt industries.”

      “In my job I am expected to know this information, but this book presents all necessary information so clearly, it's a piece of art! I am convinced that The Art of Opportunity will help thousands of managers gain knowledge much quicker than they could ever have done so in their working life. Well done, and thank you so much for the effort!”

      “The Art of Opportunity presents a clear field guide for creating new value for organizations. The methods and stories affirm that the most valuable parts of business are more art than science. Ignore at your own risk.”

      “A wonderful new tool for those feeling ‘stuck' with old approaches and business processes that are no longer effective.”

      “Proven strategies from market innovators? Check. Step-by-step guides to structure your exploration? Check. Innovative visual explanations to engage and inspire? Triple-Check. If you're a market-maker, don't miss this book.”

      “The Art of Opportunity is an innovation cocktail with a nice twist of visual thinking that will inspire application and growth.”

      “What a bold and compelling book! It offers a thought-provoking new perspective on strategy and some important food for thought on how to discover and seize new opportunities. The strengths of The Art of Opportunity lie in its practical approach to validate strategies. It does not just claim that experimentation is important but shows how you can actually validate a strategy through experimentation. Bravo!”

      “A fresh approach to business design thinking that should give executives, decision makers, and leaders of strategic initiatives plenty of ideas for improving outcomes and delivering value.”