The Rise of the Platform Marketer - Lee John

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Sara Radicati and Justin Levenstein, “Email Market, 2013–2017,” The Radicati Group, Inc., November 2013.

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Statistic Brain, “Social Networking Statistics,” January 1, 2014.

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“US Total Media Ad Spend Inches Up, Pushed by Digital Read More,” eMarketer Daily, August 22, 2013.

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Kate Maddox, “Real-time Bidding Pushes Display Advertising to Double-digit Growth,” AdAge BtoB, November 18, 2013.

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www.lumapartners.com/resource-center/.

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Alistair Barr and Jennifer Saba, “Analysis: Sleeping Ad Giant Amazon Finally Stirs,” Reuters.com, April 24, 2013.

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