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      1

      With private banking we refer in this book to all industry players contributing in one way or another to the management of the wealth of high-net-worth individuals (HNWIs). The most obvious players in this respect are private banks and independent asset managers (IAMs).

      2

      Lindsay A. Owens, “The Polls – Trends: Confidence in Banks, Financial Institutions, and Wall Street, 1971–2011,” Pub

1

With private banking we refer in this book to all industry players contributing in one way or another to the management of the wealth of high-net-worth individuals (HNWIs). The most obvious players in this respect are private banks and independent asset managers (IAMs).

2

Lindsay A. Owens, “The Polls – Trends: Confidence in Banks, Financial Institutions, and Wall Street, 1971–2011,” Public Opinion Quarterly 76, no. 1 (Spring 2012): 142–162.

3

“Edelman Trust Barometer,” Financial Services Industry Results, 2013 and 2014, www.edelman.com.

4

David H. Maister, Charles H. Green, and Robert M. Galford, The Trusted Advisor (New York: The Free Press, 2000).

5

See, for example, Randy Conley, “Three Levels of Trust: What Level Are Your Relationships?,” June 6, 2011, leadingwithtrust.com.

6

Ibbotson SBBI 2013 Valuation Yearbook, “Market Results for Stocks, Bonds, Bills, and Inflation 1926–2012.”

7

In general, interest income on cash or deposits is lower than the inflation rate.

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