LITMIR.BIZ

Скачать книгу

target="_blank" rel="nofollow" href="#img6f4c71579fc341df867936225199bc19.jpg"/>

      1

      THE GAME AT SPEED

      Every second of every day the rate of change is accelerating and we all fall further behind. Welcome to your new reality. You will realize this reality slowly at first and then suddenly in the coming years. As an executive, a marketer, and/or a founder/entrepreneur, you are no longer dealing with the convenience of saying outwardly that the customer is always right while staying with legacy processes and metrics internally as you march toward your next quarterly earnings call or round of funding.

      We now live in a world where the customer is always right and enabled by technology, platforms, and channels to provide unparalleled support for the brands they love in any given moment and to enact massive justice/vengeance in real time on the brands that violate their trust or abuse/take for granted their attention.

      Конец ознакомительного фрагмента.

      Текст предоставлен ООО «ЛитРес».

      Прочитайте эту книгу целиком, купив полную легальную версию на ЛитРес.

      Безопасно оплатить книгу можно банковской картой Visa, MasterCard, Maestro, со счета мобильного телефона, с платежного терминала, в салоне МТС или Связной, через PayPal, WebMoney, Яндекс.Деньги, QIWI Кошелек, бонусными картами или другим удобным Вам способом.

      1

      Travis Wright's tweet to the Chiefs, “The Tweet Hear ’Round the World,” https://twitter.com/teedubya/status/245324813265145857.

      2

      Jay Baer, Hug Your Haters (Penguin Publishing Group, 2016), www.jaybaer.com/hug-haters.

1

Travis Wright's tweet to the Chiefs, “The Tweet Hear ’Round the World,” https://twitter.com/teedubya/status/245324813265145857.

2

Jay Baer, Hug Your Haters (Penguin Publishing Group, 2016), www.jaybaer.com/hug-haters.

3

Joel Thorman, “Chiefs Have Plenty of Salary Cap Space Entering 2012 Season,” SB Nation, September 4, 2012, http://www.arrowheadpride.com/2012/9/4/3290986/chiefs-salary-cap-space.

4

Jason La Canfora, “Updated Cap Space for All 32 Teams,” NFL.com, August 16, 2011, http://blogs.nfl.com/2011/08/16/updated-cap-space-for-all-32-teams.

5

Sam Laird, “Dissed Fan Teaches NFL Team a Social Media Lesson on Twitter,” Mashable, September 12, 2012, http://mashable.com/2012/09/12/nfl-fan-chiefs.

6

Save Our Chiefs Facebook Fan Page, https://www.facebook.com/SaveOurChiefs/Chiefs.

7

Joel Thorman, “Kansas City Chiefs Break Guinness World Record against Patriots with 142.2 Decibels: A New Record for Arrowhead Stadium and Chiefs Fans.” SB Nation, September 29, 2014, http://www.arrowheadpride.com/2014/9/29/6870283/kansas-city-chiefs-guinness-world-record-crowd-noise-decibels-patriots-mnf.

8

Travis Wright, “Data Strategy Symposium,” Ashton Media, YouTube video, 59:24, from Data Strategy Symposium, February 9, 2015, https://www.youtube.com/watch?v=xosapBvUeQ4.

9

Optus Twitter page and Travis Wright's Twitter feed, accessed May 14 2015, https://twitter.com/search?q=%40teedubya%20%40optus&src=typd.

10

Klaus Schwab, “The Fourth Industrial Revolution: What It Means, How to Respond,” World Economic Forum, January 14, 2016, www.weforum.org/agenda/2016/01/the-fourth-industrial-revolution-what-it-means-and-how-to-respond.