Революция бренда - Грегори В. Дил

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их от того, что они не любят, и приблизит к тому, что им нравится. Это и есть основа вашего ценностного предложения.

      Большинству людей это не удается только потому, что они начинают прямо с порога, отчаянно пытаясь рассказать своей аудитории о как можно большем количестве обычных ценностных предложений в надежде, что хотя бы один или два человека купят у них что-нибудь. Именно это сделала женщина в телешоу Shark Tank, о которой я рассказывал в предыдущей главе, и она расплатилась за это сполна.

      Конец ознакомительного фрагмента.

      Текст предоставлен ООО «ЛитРес».

      Прочитайте эту книгу целиком, купив полную легальную версию на ЛитРес.

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