Стратегиялық менеджмент - Сауле Купешова

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ресурстарсыз қалатындықтан қаржылық мақсаттар міндетті.

      Мақсаттарды қою неліктен стратегиялық басқарудың шешуші сәті болып табылатынын тәжірибе көрсетіп отыр. Олар басқарушылық құндылыққа ие болуы үшін сандық және өлшенетін көрсеткіштермен анықталуы қажет және қол жеткізілуге тиіс аралық мәндерге ие болуы керек.

      Бұл «максималды пайда», «шығындарды азайту», «тиімділікті арттыру», «сату көлемін ұлғайту» секілді не уақыттық, не сандық шекарамен анықталмайтын жазбалардан бас тартуды білдіреді. Алға мақсат қою «қандай нәтижелерге қашан қол жеткізу қажет және ол үшін кім жауап береді?» сынды сұрақтарға жауап алуға көмектеседі. Hewlett-Packard компаниясының негізін қалаушы Билл Хьюлетт былай дейді: «Сіз өлшеуге болмайтын нәрселерді басқара алмайсыз. Өлшеуге болатын барлық нәрселерге қол жеткізуге болады».

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