Связи с общественностью. Шпаргалка - Лариса Александровна Мишина

Скачать книгу

Каждый коллектив уникален, поэтому у каждой организации должна быть своя культура. Корпоративная культура устанавливает место организации в окружающем мире, воплощая в себе неписаные законы, нормы и правила, которые соединяют членов организации, связывая их вместе. Сильная корпоративная культура организации способна так воздействовать на социальное поведение сотрудников, что каждый сотрудник будет предпринимать только те действия, которые наилучшим образом служат ее благу.

      Конец ознакомительного фрагмента.

      Текст предоставлен ООО «ЛитРес».

      Прочитайте эту книгу целиком, купив полную легальную версию на ЛитРес.

      Безопасно оплатить книгу можно банковской картой Visa, MasterCard, Maestro, со счета мобильного телефона, с платежного терминала, в салоне МТС или Связной, через PayPal, WebMoney, Яндекс.Деньги, QIWI Кошелек, бонусными картами или другим удобным Вам способом.

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

Скачать книгу