Сам себе маркетолог. Маркетинговый путеводитель для малого бизнеса - Татьяна Олеговна Хромогина

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продукта стоит относить и позиционирование, и сопутствующую информацию, и фирменный стиль, и непосредственно саму физическую упаковку.

      Начинать упаковку своего продукта следует с ответов на вопросы: кому нужен продукт, какие задачи решает, как пользователи принимают решение при его выборе, как долго они принимают это решение, на что обращают внимание, как эксплуатируют продукт, используют его индивидуально или коллективно, как долго можно использовать продукт и так далее.

      Конец ознакомительного фрагмента.

      Текст предоставлен ООО «Литрес».

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