How to sell your paintings? - Art Galina

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is. The problem with artists. The problem with the majority of artists who want to sell their paintings. The problem is that they are superficial. They don't want to delve into things. They don't want to think. They don't want to apply themselves. And through application, gain skills and results. You see how simple it all is.

      Because in order to take the time to look into a group, read posts, contemplate why we're all here and how it's organized, you need to allocate time and pay attention. And instead, artists often continue to post poorly photographed paintings without descriptions. They persist in posting despite comments. The problem is not only that these posts are in groups where there are no buyers. And I'm sure that similar posts are in other groups where there are no buyers (I've seen it myself). The problem is that the artist, apart from themselves, sees and hears no one. No feedback on their posts, no buyers, no one.

      But why? I'm an artist, I'm a star. What happens next? And then it gets more fun and interesting. Later, they write to me:

      – Galina, how do I sell paintings?

      – How good it is to know how to read. Open the documents in our group, the posts and videos.

      – But who will do all this?

      – Of course, you yourself!

      And in conclusion. It pains me to see people seeking buyers for works of good craftsmanship. It pains me to see these identical posts asking for help in various groups. It pains me to read about how artists and their families have no money or how good paper is expensive."

      I provide practical information for this purpose. And not only me, other artists too, thank them, participate in discussions, offer advice, share experiences. This is truly invaluable and worth a lot. A friendly atmosphere in our group. You're safe here. Take it. Ask questions. Inquire. Discuss.

      So, I've written everything, what should I do next?

      Actually, it's an interesting question. You need to show your work to dealers and galleries, as well as independently seek clients. Voice in the audience: "Bring valerian! The artist feels bad! Is there a doctor in the house?"

      If you now ask where to find addresses, passwords, and secret signs, your diagnosis will be ready instantly. You don't know how to use search engines and navigate through the clutter of the internet to find the necessary information? You can't navigate among discussions where critics and art lovers gather in any form of representation? If you can't, then you're hopeless and useless. What about sales and profits?

      If you understand that you'll have to hustle, that's already not bad. You can select suitable options based on the genre of your subjects and your execution technique. For example, there's no point in sending a realistic landscape or still life to groups, communities, or galleries focused on surrealism or figurative art. Got it? Well done.

      After sending your portfolios to a dozen email addresses and not receiving a response, you can confidently send them anywhere. To all possible addresses related to art. Maybe your business card will finally appear, and you'll learn how to leave it in the hands of other people. And even take their business cards. However, sooner or later, the day when you receive positive feedback will come. Assuming you're smart and did everything right.

      Stop taking failures so painfully.

      About Prices for Paintings

      The question of pricing is perhaps one of the most complex for artists. Always. Always! You'll hear polar opinions, from "why so expensive" to "why so cheap." And they'll add, in a friendly whisper: "Tell me, can you even paint?" I suggest we silence this whisper and sideline discussions about artistic and masterpiece value.

      What determines the price? No matter how much you think and ask, the decision is ultimately yours. Accept it. You decide how much your work is worth and at what price to exhibit it on a specifically chosen platform for online art sales. In doing so, perhaps you consider several factors important to you personally.

      For example, I'm amazed at the question of how much time I spent on a piece. But for some artists, this is important. Or what's difficult for one to draw might be easy for me. For instance. I also often browse what's being exhibited on sales websites and auctions. Sizes, levels, prices. And, most importantly, the level of name and career comparable to yours. Here's a quote from some comments directed at me personally as an author: "You're not La Fe!" Yes, I'm not La Fe, nor are many worthy masters of watercolor painting and drawing. And those masters aren't all architects. Get the idea?

      Here's the thing. When you see a work and its selling price, make sure it's actually being bought. Because if what you see isn't selling, then the price means nothing. And another important point. Having low prices as an idea isn't good at all. Let me tell you a story.

      I was browsing works for sale posted in one of the Facebook groups. There was a very decent copy of Shishkin's painting. The first thing that caught my eye was the price being too low. Very. You can't imagine how many questions it raised! And not from happy buyers, eagerly clutching money in their hands. But from specialists. And buyers read all these dialogues and discussions and draw their own conclusions. If you're tired of selling at reduced prices, then raise them urgently! There's a chance that sales will increase.

      And I know what's happening. That nothing sells at your low prices. Why? That's a separate topic for another article. So you sit there with a pile of works and no profit. That's why it's become tiresome. Raise your prices.

      For some reason, people usually take into account only time and materials. They take out a calculator, do some math. Look at the art market around them. And are surprised. Where's the artist's profit? Why don't you pay yourself? But you want the buyer to pay.

      Another story. This time about my hand-painted T-shirts. I collected almost 1000 comments under a post on social media in one evening. On one hand, people started calculating the quality of the cotton in the T-shirt and its price. On the other, they showed comparisons and prices. I was amazed. Thankfully, they started calculating the paint consumption. Nobody thought about the artist's labor. To create a design and paint it personally. And when I looked at the examples they sent… when I subtracted the price of the finished T-shirt from the actual T-shirt price, it was sad – what's left for the artist?

      Here's what I do. I have prices for each work. I change them periodically. It mainly depends on the presentation and the platform I exhibit on. I also consider the nomination. There's a difference between "decor" and "original by the author," after all. Plus, I know the shipping costs to different countries. And I always base my prices on my profit. What else, in my opinion, is important when I set the price? The price range from $30 to $300. So there's a choice. Besides, it's emotionally difficult to part with some artworks. It happens, yes. I have a whole folder in the closet called "not for sale." Thick.

      Set a price that you're willing to part with, and it will cover your lost emotions. Not for 50, but for 370, okay, take it. Got it? Here's to good buyers lining up for your paintings! And to decent profits!

      What prevents artists and sculptors from selling

      Lack of truth. About themselves. About the level of their creativity. About the number of paintings and series. When you listen to an artist, they have paintings for museums. But when you look, they're just for a small kitchen wall.

      Lack of truth about their work capacity and ability to see things through, to be consistent. Yes, discipline, that's the key. Most artists turn to painting due to social unrest. And they lack the skill to achieve goals. Suddenly, they won't emerge as artists from anywhere. If someone is a professional failure, they are a failure in all areas of business. The mess in the mind is inexhaustible. And denial of the actual situation is widespread.

      The desire to shift responsibility onto others is common. With rare exceptions. Those exceptions manage to sell their paintings.

      What needs to be done first? First, see and understand the starting point. What you actually have in terms of paintings and discipline. A honest audit, so to speak. And then think about what

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