Скачать книгу

этой главы. Результаты работы медицинского маркетолога очень важно мерить единым с собственником клиники мерилом. Тогда оценка вашей работы будет объективной.

      К работе маркетолога всегда есть ожидания:

      • 100 %-ное погружение в механизмы работы клиники;

      • системность и прозрачность работы (условия можете создавать вы сами);

      • эффективность (не забудьте согласовать метрики).

      Конец ознакомительного фрагмента.

      Текст предоставлен ООО «ЛитРес».

      Прочитайте эту книгу целиком, купив полную легальную версию на ЛитРес.

      Безопасно оплатить книгу можно банковской картой Visa, MasterCard, Maestro, со счета мобильного телефона, с платежного терминала, в салоне МТС или Связной, через PayPal, WebMoney, Яндекс.Деньги, QIWI Кошелек, бонусными картами или другим удобным Вам способом.

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

Скачать книгу