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posed, she pretended, she had affairs with famous and powerful men. A friend of hers claimed that she had so many illegal abortions wrongly performed that her reproductive organs were severely injured. She died alone, possibly acting on her own behalf for the first time … Her lovers in both flesh and fantasy had fucked her to death, and her apparent suicide stood at once as accusation and answer: no, Marilyn Monroe, the ideal sexual female, had not liked it.⁹

      Monroe’s life followed a similar trajectory to that of her pin-up predecessor Bettie Page, who survived into old age but spent her final decades in a psychiatric institution. So too the pop star Britney Spears, who at the age of sixteen gyrated in a school uniform and begged viewers to ‘hit me baby one more time’. Spears has since suffered a protracted and very public nervous breakdown, just like the countless other Monroes – some of whom we will meet over the course of this book – who have been destroyed in much the same way as the original icon.

      In particular, today’s female porn performers – the most successful of whom now inhabit much the same cultural space that Monroe inhabited in her day – are far more likely than their peers to have been sexually abused as children, to have been in foster care, and to have been victims of domestic violence as adults¹⁰ – all misfortunes that Monroe suffered too.¹¹ The libidinous public asks a lot of the women it desires. And when it all goes horribly wrong, as it usually does, this public labels these once-desired women ‘crazy’ and moves on. There is never a reckoning with what sexual liberation does to those women who follow its directives most obediently.

      Hugh Hefner experienced ‘sexual liberation’ very differently from Monroe, as men typically do, although his example is no more worthy of emulation. As a younger man, he was the true playboy – handsome, charming and envied by other men. He lived the fantasy of a particularly immature adolescent boy, hosting parties for his celebrity friends in a garish ‘grotto’ and then retiring upstairs with his harem of identical twenty-something blondes. He supposedly once said that his best pick-up line was simply the sentence ‘Hi, my name is Hugh Hefner.’¹²

Unlike Monroe, Hefner lived to grow old and, as he did so, lost much of his glitter. By the end of his life, he was more often publicly portrayed as a pathetic figure, and various former playmates provided the press with unflattering accounts of life in the Playboy mansion. Jill Ann Spaulding, for instance, wrote of the elderly Hefner’s uninspiring sexual performance: ‘Hef just lies there with his Viagra erection. It’s just a fake erection, and each girl gets on top of him for two minutes while the girls in the background try to keep him excited. They’ll yell things like, “Fuck her daddy, fuck her daddy!”’¹³

      Other women spoke of soiled mattresses, a bizarre playmate uniform of matching pink flannel pyjamas, and carpets covered with dog faeces.¹⁴ It was revealed that Hefner took an obsessive and coercive attitude towards his many girlfriends, dictating how they wore their hair and make-up, keeping a detailed log of all his sexual encounters,¹⁵ and becoming angry if refused sex.¹⁶ His acolytes forgave ‘Hef’ when he was still young and attractive, but as time went on he was revealed to be little more than a dirty old man. The glamour of the playboy – or the ‘fuckboy’, in modern slang – doesn’t last forever.

      Hefner’s reputation may have diminished over time, but he never experienced any guilt for the harm he perpetrated. Asked at the age of eighty-three by the New York Times if he regretted any of the ‘dark consequences’ of the Playboy revolution he set in motion, Hefner was confident in his innocence: ‘it’s a small price to pay for personal freedom.’¹⁷ By which he meant, of course, personal freedom for men like him.

      After his death in 2017, the original playboy was described again and again in the press as a ‘complex figure’. The Huffington Post wrote of his ‘contradictory feminist legacy’,¹⁸ and the BBC asked ‘was the Playboy revolution good for women?’¹⁹ One British journalist argued that Hefner had ‘helped push feminism forwards’:

[Hefner] took a particularly progressive stance to the contraceptive pill and abortion rights, which the magazine often plugged, and kept readers up-to-date with the struggles women were facing; leading up to the legalisation of abortion in 1973, Playboy featured at least 30 different commentaries on the Roe V. Wade case and large features from doctors.²⁰

      None of these eulogists seemed to recognise that Hefner’s commitment to decoupling reproduction from sex had nothing to do with a commitment to women’s wellbeing. Hefner never once campaigned for anything that didn’t bring him direct benefit, and, when fear of pregnancy was one of the last remaining reasons for women saying ‘no’, he had every reason to wish for a change that would widen the pool of women available to him.

      Marilyn Monroe was scraped out again and again by backstreet abortionists because she died almost a decade before the Pill was made available to unmarried women in all American states. Playboy magazine existed for twenty years in a country without legalised abortion. The sexual revolution began in a society fresh from the horrors of the Second World War and enjoying a new form of affluence, but its outriders initially bore a lot of illegitimate children and suffered a lot of botched abortions. The 1966 film Alfie stars a gorgeous young Michael Caine bed-hopping around London and enjoying the libertine lifestyle promised by the swinging sixties. But his actions have consequences and, in the emotional climax of the film, Alfie cries as he is confronted with the grisly product of a backstreet abortion he has procured for one of his ‘birds’.

The story of the sexual revolution isn’t only a story of women freed from the burdens of chastity and motherhood, although it is that. It is also a story of the triumph of the playboy – a figure who is too often both forgotten and forgiven, despite his central role in this still recent history. Second-wave feminists were right to argue that women needed contraception and legalised abortion in order to give them control over their reproductive lives, and the arrival of this technology was a good and needful innovation, since it has freed so many women from the body-breaking work of unwanted childbearing. But the likes of Hefner also wanted this technology, and needed it, if they were to achieve the goal of liberating their own libidos while pretending that they were liberating women.

Sexual liberalism and its discontents

      In Sophocles’ Antigone – a play particularly attentive to the duty and suffering of women – the chorus sing that ‘nothing that is vast enters into the life of mortals without a curse.’ The societal impact of the Pill was vast and, two generations on, we haven’t yet fully understood both its blessing and its curse. There have been plenty of periods in human history in which the norms around sex have been loosened: the late Roman Empire, Georgian Britain, and the Roaring Twenties in America are the best remembered. But these phases of licentiousness were self-limited by the lack of good contraception, and thus straight men in pursuit of extramarital sex were mostly obliged to seek out sex either with women in prostitution or with the small number of eccentric women who were willing to risk being cast out permanently from respectable society. The Bloomsbury set, for instance, who famously ‘lived in squares and loved in triangles’, had plenty of illicit sexual encounters. They also produced a lot of illegitimate children, and were protected from destitution only as a result of the privileges of their class.

But the sexual revolution of the 1960s stuck, and its ideology is now the ideological sea we swim in – so normalised that we can hardly see it for what it is. It was able to persist because of the arrival, for the first time in the history of the world, of reliable contraception and, in particular, forms of contraception that women could take charge of themselves, such as the Pill, the diaphragm, and subsequent improvements on the technology, such as the intrauterine device (IUD). Thus, at the end of the 1960s, an entirely new creature arrived in the world: the apparently fertile young woman whose fertility had in fact been put on hold. She changed everything.

      This book is an attempt to reckon with that change, and to do so while avoiding the accounts typically offered by liberals addicted to a narrative of progress or conservatives addicted to a narrative of decline. I don’t believe that the last sixty years or so should

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