The Black Swan Problem - Håkan Jankensgård

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This proves somewhat harder than expected, because when the probability of something goes towards zero – as they do with Black Swans – the cost of risk also tends towards zero. The conundrum is that when the cost of risk is near‐zero, there is little apparent justification for spending corporate resources on tail risk management. The second part of the Black Swan problem is the difficulty of mustering a proactive response to extreme events. A whole host of biases, both on the individual and organizational level, work against it.

      In Chapter 4 (‘Greeting the Swan’), we discuss the need to alter our attitude to randomness as a first basic step in developing a strategy for dealing with the Black Swan phenomenon. We also need to recognize that the resources and patience available for managing the risk associated with extreme events are very small. Running through this book is a persistent tension between tail risk management and economic efficiency. Another part of adapting our mindset to a world of wild uncertainty is to own up to the delicate matter that Black Swans are sometimes made closer to home by people we want to trust. The Board of Directors need to extend their Swan map to cover known company‐wreckers like acquisitions, derivative portfolios and, yes, the executive team.

      In Chapter 6 (‘Catching the Swan’), we learn about the concept of antifragility, which goes beyond resilience to identify things that actually benefit from disorder. This is where we fully explore the strategic implications of differences in expectations and levels of preparedness. Black Swans have the potential to decimate corporate strategies, which may open up opportunities for stronger competitors. We move past the idea of designing our risk management strategy exclusively by looking at our own vulnerabilities – we now incorporate the vulnerabilities of our closest competitors.

      In Chapter 7 (‘Riding the Swan’), we switch into a risk‐loving mode, searching for positive Black Swans. When our tinkering has yielded what is beginning to look like a beautiful, potentially world conquering strategy, the time has come to press the gas pedal to the floor. We go for maximum growth by pulling all the levers at our disposal, all the while tolerating huge amounts of risk. We reach the disconcerting conclusion that all the things that were undesirable in order to build resilience are now in high demand.

      1 1 Taleb, N. N., 2007. The Black Swan: The impact of the highly probable. Random House: New York.

      THE AUTHOR WISHES TO express a heartfelt thanks to the following people for their feedback throughout the writing process:

       Petter Kapstad

       Stanley Myint

       John Fraser

       Vesa Hakanen

       Ulrich Adamheit

       Martin Stevens

       Aswath Damodaran

       Tomas Sörensson

       Seth Bernström

       Tom Aabo

       Niclas Andrén

       Jacob Pedersen

       Carl Montalvo

      THE BLACK SWAN OF the popular imagination is one that swoops down from a clear blue sky, creating massive disorder in a very short amount of time. We expect it to be sudden and dramatic. The archetypical Black Swan is perhaps the 9/11 attack on the twin towers in New York in 2001. Virtually nobody could have been able to imagine such a thing. It was simply not on the mental map that something like that should even exist. Yet it happened, and in a single stroke, the world was a different place. The path we were on changed. The attack led to a whole new security apparatus, the war on terror, and the war in Iraq, to mention but a few of its consequences.

      Equating Black Swans with ‘mere’ low probability high impact risk, however, is to do the concept significant injustice. In reality, the Black Swan framework is valuable because it represents an altogether different way of approaching the world. Taleb asks us to reconsider some of our core assumptions about the very nature of the randomness we face as decision‐makers and the inferences we make based on what we can observe. Furthermore, he brings our attention to the crucial role of expectations and attitudes in dealing with uncertainty. The problem, Taleb explains, is one of not being humble enough with respect to the limitations of our knowledge. If we believe the world consists of a certain kind of randomness and that we can have mastery over it, we may be in for some pretty bad surprises if those beliefs do not conform with reality. We can try to impose crisp and stylized ideas that appeal to our aesthetic sensibilities as much as we want, but the chaotic world we live in refuses to bend. This insistence on abstract beauty is what Taleb has in mind when he labels something as ‘Platonic’, after the famed Greek philosopher who saw loveliness in order and maintained that it could be superimposed on the messy reality we can observe with our senses (Taleb, 2007, p.19).

      Randomness refers to unpredictability. It applies whenever the outcome for some variable, such as the number of visitors to the Louvre on a given weekday, cannot be known with certainty beforehand. It is a function of our inability to know and predict the future. Try as we might, we never seem able to build those perfect forecasting algorithms that get it right all the time. In fact, as Taleb is at pains to point out, our overall track record in forecasting is awful (more on this later).

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