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с местными жителями. Например, пригласите местных музыкантов или комиков, чтобы они поделились своими талантами с вашей публикой.

      Думайте по-местному, пейте по-местному

      Развивающиеся предприятия должны заботиться друг о друге. Покажите своему сообществу, что ваша пивоварня – не только командный игрок, но и бесценный член местного сообщества, поддерживая при любой возможности своих коллег-предпринимателей. Только не удивляйтесь, когда в ответ ваше сообщество поддержит вашу компанию так же, как вы поддерживаете их компанию.

      Существует множество творческих способов стать активным членом сообщества: регулярно жертвовать средства местным организациям, добровольно выделять свое время или бочонок-другой пива на общественные мероприятия, или даже рекламировать местные группы на пробковой доске в вашей пивоварне.

      Конец ознакомительного фрагмента.

      Текст предоставлен ООО «ЛитРес».

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