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address ransomware as one of the primary overall risks to the business that must be mitigated, similar to natural disasters. The most common (and easiest path) for ransomware infection is through social engineering attacks on an organization's employees. So, social engineering, which is mitigated only by a mature security culture, deserves board-level attention.

      Measuring security culture with the tools and methods we'll show you provides the board a very objective measurement for the company's proactive security measures for the company's largest vulnerability: attacks that succeed by exploiting your human layer.

      We know that traditional technology-centric approaches to cybersecurity haven't proven effective, and the traditional information-centric approach to security awareness hasn't adequately prepared employees for the onslaught of social engineering attacks targeting them. If 85 percent of breaches are being caused by social engineering or human error, and less than 3 percent of spending is focused on the human layer, then it is clearly time to put more focus on the human side.

      Information-centric security awareness isn't sufficient. We need a broader approach. We need to focus on the ABCs of cybersecurity: awareness, behavior, and culture. In Chapter 3, we'll discuss key reasons why traditional security awareness programs have fallen short and show how you can transform your program, making it truly effective. You'll learn how principles from marketing, behavior science, and organizational culture management can all be used to drive secure behaviors and foster a workforce that values security.

       Human-layer defenses and your organization's security culture should be key conversation topics within the executive team and board of directors.

       If you aren't clearly telling your own story and articulating what your data and details imply, then your audience is left to interpret things for themselves.

       Ransomware, social engineering, and human error have proven to be an existential threat to businesses of all sizes.

       Less than 3 percent of security spending is focused on the human layer, but over 85 percent of breaches are traced back to humans. It's time to invest more time, money, and effort in the human layer.

       Human knowledge, beliefs, values, behaviors, expectations, and social pressures are involved in everything that matters within your organization.

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