Зачем пиарщику линейка? Советы по измерению коммуникаций - Лилия Глазова

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при оценке публикаций в социальных сетях. Люди могут по-разному называть один и тот же бренд, а для обозначения продуктов использовать сленговые словечки (например, оболочку Mac OS в народе называют «макосей»).

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