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be easy for me to attribute it to them being tech natives and assume their preferred mode of communication must be via email or text.

       I could put it all down to technology, but then I'm always reminded of this:

       “Our youths love luxury. They have bad manners, contempt for authority – they show disrespect for their elders and love to chatter in place of exercise. Children are now tyrants, not the servants of their households. They no longer rise when their elders enter the room. They contradict their parents, chatter before company, gobble up food and tyrannize teachers.”

       It's a quote attributed to Socrates, the famous Greek philosopher who lived from 469 BCE to 399 BCE. It would seem that in two and a half thousand years, technology or no technology, some things just haven't changed!

       – Adrian

      Another aspect of time‐displacement worth mentioning is that unless you're managing to exercise at the same time (very possible with virtual reality, but highly unlikely with conventional video games), spending endless hours in front of a screen, whether a TV, PC, laptop, tablet, games console or phone screen, isn't going to do anyone any favours in the physical health department. Excessive amounts of screen use has been directly blamed for the current global obesity pandemic, increasing rates of cardiovascular disease and Type 2 diabetes.

      Fatal attraction

      In 2005, a South Korean man named as Lee Seung Seopp dropped dead of heart failure after playing a game called StarCraft for over 50 hours straight. His obsessive game play displaced precious time that he could have spent ensuring that he ate and drank enough to stay alive.

      In 2007, a Chinese man named Zhang died suddenly after playing World of Warcraft continuously for seven days.

      In 2009, back in South Korea, a 41‐year‐old man and a 27‐year‐old woman became so obsessed with an online role‐playing game involving caring for a virtual infant that, in a horribly ironic twist, they accidentally starved their own real‐life, three‐month‐old baby girl to death.

      You might be forgiven for thinking that this problem is specific to East Asia, but that isn't the case. Digital innovations have historically been made available (and embraced) earlier in these countries, before much of the rest of the world got their hands on them. Observing the negative outcomes of digital over‐immersion among these early adopters gives the rest of the world a valuable heads up, helping them to take preventative measures to avoid repeating such unfortunate and lethal scenarios.

      In May 2019, gaming addiction was officially classified as a disease by the World Health Organisation and six months later the UK's National Health Service inaugurated its first National Centre for Gaming Disorders.

      Not that long ago it was rare for people to watch TV while simultaneously surfing the internet. Now such “dual‐screening” is commonplace. Studies investigating this behaviour revealed that people switch their attention between screens on average about 120 times during a 30‐minute viewing period. That's about four times per minute or once every 15 seconds! Could this herald a brave new era of prolific multitasking, enabling us to squeeze yet more efficiency out of our busy, information overloaded lives?

Cartoon illustration of multi tasking skills.

      While women may be famous for their multitasking skills, the idea that all those tasks are actually happening in parallel is an illusion. Women who seem to have a superior ability in this regard, compared to most men, are usually better at minimizing the inevitable switch cost. While some people, through regular, intense and consistent training, have become extremely adept at making this process as efficient as possible, there is nonetheless always a small, unavoidable time penalty associated with each switch between tasks. In men the switch cost tends to be larger than in women, but there is always a measurable negative consequence of switching between multiple cognitive tasks in both, as compared to simply focusing on one task at a time.

      The problem with unintended distractions, like those caused by smartphone alerts notifying you about every text message, email, call or social networking update, is that your attention is repeatedly pulled away from your thought processes. Each time that happens you are robbed of the opportunity to see your train of thought through to its natural conclusion. If you allow tech to constantly interrupt your thought processes, all those distractions add up to a large bill of switch costs, many missed Eureka moments and an unproductive day at the office.

      But don't our ever‐changing brains constantly adapt to help us perform better in any given environment? Surely brain pathways will be reconfigured to help us block out these minor distractions? To a certain degree, yes, this is possible – but in the absence of a tailored, intensive, training regime aimed at achieving this specific end result, it's extremely unlikely to happen by chance. It makes much more sense to switch your devices to silent, whenever possible, so that you can choose when you interrupt your flow to check for messages and missed calls.

      Instant response pressure

      The virtual world of social and professional networking is cunningly designed to lure us into patterns of use that get us addicted to constant interaction. This is generating a whole new, previously unknown world of stress. Teenagers and adults alike are often expected to reply immediately to any text, email, instant message or online social networking message. Teenagers who don't respond straight away risk being socially ostracised and adults face the possibility of losing out at work or in new business opportunities. Many people now feel a huge pressure to be available

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