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The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside.

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Every company has it at one point. But all too often, it gets lost along the way, leaving the company–and its workers–with an unclear sense of direction. Now the co-author of The 22 Immutable Laws of Marketing offers solutions for restoring the dispersed focus of a company back to its key service, and discarding everything else.With clear examples from a variety of industries, Al Ries demonstrates how crucial focus can be. Certainly it helps explain why Coca-Cola's stock is worth two times that of Pepsi-Co., even though Pepsi has twice the sales and twice the assets. And it is a key component to the success of on-track companies such as Volvo, Sun Microsystems, and Little Caesars.Al Ries's extensive marketing experience gives his managerial advice a cutting-edge angle as he defines a new standard of corporate competitiveness for companies big and small. So get focused! Your future depends on it.

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As we move into the twenty-first century the most important question for businesses everywhere is: What are we going to do about the Internet? The two most qualified people in the country to answer that question may be Al Ries and Laura Ries. Not only are they the authors of the BusinessWeek bestseller The 22 Immutable Laws of Branding, they are also consultants to dozens of Fortune 500 companies.This book is the result of their hands-on work with both large and small companies as well as Internet start-ups and established Internet brands. Brash, bold, and mercifully succinct, The 11 Immutable Laws of Internet Branding is the definitive text for businesses eager to jump on the Internet expressway.In the book you'll learn why:The Internet can be a business or a medium for your brand, but not both.Interactivity is the single most important ingredient of any Internet site.The kiss of death for an Internet brand is a common name.Being second in a category is tantamount to being nowhere.You have to be fast. You have to be first. You have to be focused.Everyone is talking about convergence while just the opposite is happening.The 11 Immutable Laws of Internet Branding will also give you tangible information on how to successfully build your company, product, service, or self into a hot and profitable brand on the Internet. Specifically you'll learn how to:Build a brand that will dominate a category over an extended period of time.Find a proper name (instead of a common one) for your Website.Take your brand into the global marketplace.Avoid the biggest mistake in Internet branding: the belief that you can do everything.Take advantage of the transformations that will occur in all aspects of life, thanks to the power of the Internet.With characteristic counterculture observations and signature marketing savvy, Ries and Ries bring their expertise to branding on the Internet, the most challenging problem in the world of marketing today. No one who wants to turn a brand into a global phenomenon should ignore their sage advice.

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Collins makes language learning fun, fast and flexible. Pick up the essentials of the Korean language with this easy-to-use audio introduction. Covering everything from finding your way to talking about yourself, Collins 40-minute audio can help you learn short and simple phrases quickly by just listening and repeating.             Essential words, Asking for things, Numbers, I'd like …, At the cafe, In a shop, Basic foodstuffs, Quantities, Tickets, Where is …? When is …? Days of the week, Problems, About yourself.

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Collins makes language learning fun, fast and flexible. Pick up the essentials of the Japanese language with this easy-to-use audio introduction. Covering everything from finding your way to talking about yourself, Collins 40-minute audio can help you learn short and simple phrases quickly by just listening and repeating.             Essential words, Asking for things, Numbers, I'd like …, At the cafe, In a shop, Basic foodstuffs, Quantities, Tickets, Where is …? When is …? Days of the week, Problems, About yourself.

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Collins makes language learning fun, fast and flexible. Pick up the essentials of the Turkish language with this easy-to-use audio introduction. Covering everything from finding your way to talking about yourself, Collins 40-minute audio can help you learn short and simple phrases quickly by just listening and repeating.             Collins Gem Phrase Books are designed for ease of use, with practical, flexible phrases that can be adapted to suit the needs of the traveller. But often, it's not the question that's the problem, it's the reply. This downloadable audio file for your Audible-compatible mp3 player (including your iPod) addresses this problem.             Along with the key phrases you need to get by – simple, to-the-point and polite – the audio file gives you an idea of what the shopkeeper, the waiter, or the passer-by you ask directions from may say to you.             This volume uses this unique approach to teach the reader (and listener) Turkish quickly and effectively.

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Collins makes language learning fun, fast and flexible. Pick up the essentials of the Portuguese language with this easy-to-use audio introduction. Covering everything from finding your way to talking about yourself, Collins 40-minute audio can help you learn short and simple phrases quickly by just listening and repeating.             Collins Gem Phrase Books are designed for ease of use, with practical, flexible phrases that can be adapted to suit the needs of the traveller. But often, it's not the question that's the problem, it's the reply. This downloadable audio file for your Audible-compatible mp3 player (including your iPod) addresses this problem.             Along with the key phrases you need to get by – simple, to-the-point and polite – the audio file gives you an idea of what the shopkeeper, the waiter, or the passer-by you ask directions from may say to you.             This volume uses this unique approach to teach the reader (and listener) Portuguese quickly and effectively.

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Collins makes language learning fun, fast and flexible. Pick up the essentials of the French language with this easy-to-use audio introduction. Covering everything from finding your way to talking about yourself, Collins 40-minute audio can help you learn short and simple phrases quickly by just listening and repeating.             Collins Gem Phrase Books are designed for ease of use, with practical, flexible phrases that can be adapted to suit the needs of the traveller. But often, it's not the question that's the problem, it's the reply. This downloadable audio file for your Audible-compatible mp3 player (including your iPod) addresses this problem.             Along with the key phrases you need to get by – simple, to-the-point and polite – the audio file gives you an idea of what the shopkeeper, the waiter, or the passer-by you ask directions from may say to you.             This volume uses this unique approach to teach the reader (and listener) French quickly and effectively.

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Collins makes language learning fun, fast and flexible. Pick up the essentials of the Dutch language with this easy-to-use audio introduction. Covering everything from finding your way to talking about yourself, Collins 40-minute audio can help you learn short and simple phrases quickly by just listening and repeating.             Collins Gem Phrase Books are designed for ease of use, with practical, flexible phrases that can be adapted to suit the needs of the traveller. But often, it's not the question that's the problem, it's the reply. This downloadable audio file for your Audible-compatible mp3 player (including your iPod) addresses this problem.             Along with the key phrases you need to get by – simple, to-the-point and polite – the audio file gives you an idea of what the shopkeeper, the waiter, or the passer-by you ask directions from may say to you.             This volume uses this unique approach to teach the reader (and listener) Dutch quickly and effectively.

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